The first rule of marketing to prospective residents in conventional housing: know your target audience. Depending on your city and specific neighborhood, your key demographic can range widely, all the way from young professionals to empty nesters—and anything in between. When you’re crafting your marketing assets, it’s important to strategically tailor your materials to your specific audience. 

And while there are some commonalities between what they’re all looking for, there are also a few things, in particular, you can do to set your community apart to these groups. Thinking strategically about your amenities and your community programming and speaking directly to your target audience is the best way to attract the right prospects. Use our guide below to help you get started. 

Young Professionals 

Because Gen Z and Millenials make up the majority of the country’s renters, young professionals are likely to be a large portion of your target audience. Whether they’ve just graduated from college and are looking for their first apartment or are more established and looking to upgrade their space, there are a few things that will immediately stand out.

Community Space for Remote Work

For many young professionals, their job is their primary focus. Whether they work in a corporate role, at a startup, or work for themselves, they likely spend the majority of their weekdays in front of a computer or on calls—sometimes working from home all week. Communities that have work-friendly spaces will likely jump to the top of a young professional’s list because it allows them to get out of their apartment when they need a change of scenery. A business center, resident lounge, or even outdoor area all provide the perfect opportunity for them to enjoy the amenities and get work done at the same time.

Convenient Location

For those commuting into an office, location is a key factor in choosing where to live. Whether your community is located near the main commercial area in your city or boasts easy access to main roads that enable a quick commute downtown, it’s vital to emphasize these details in your marketing materials. That way, prospective residents know this major perk of your community from the start.

Networking & Nightlife Opportunities 

For young, single renters, access to networking and nightlife is often a big priority, too. From exciting resident events where they can connect with others in the community to nearby bars, restaurants, and event venues where they can enjoy their free time, they’re looking for ways your community can enhance their personal life. Consider adding a neighborhood map to your prospective resident materials so they can see just how close they are to nearby attractions.

Families with Young Children 

For families with little ones, access to convenient play areas is a primary priority. Instead of loading up the car and driving across town or occupying their kids in the confines of their apartment, ample community space allows parents to entertain their children—all without ever leaving the property.

Playground & Outdoor Area

A playground is a major perk for families with children. The right playground space is ideal for children from toddler age all the way up to late elementary school, ensuring that it appeals to the younger children in your community. Perfect for the warmer months, it also allows parents to have some fun and get fresh air with their kids. And because it’s so convenient, they can go for just a few minutes—or spend all day outside—for maximum flexibility and enjoyment.

Pool

During the hot summer months, there’s nothing kids love more than splashing in a pool. If your community is outfitted with a pool and sundeck, it’s an amazing option for parents who want some fun in the sun and affordable entertainment for their little ones. The best part? They don’t have to worry about packing up a day’s worth of food, snacks, drinks, and supplies. They can easily run home to their apartment throughout the day to get what they need, making it a super convenient opportunity for family fun.

Nearby Parks & Attractions

Even if your community doesn’t have an on-site pool or playground, there are likely plenty of attractions nearby that will appeal to families. From larger playgrounds to museums to amusement parks, highlight all of the best that your neighborhood has to offer. Include it in your brochure, in your email marketing, and in your prospective resident materials, so that parents know all of the perks of calling your family-friendly community home. 

Couples & Roommates 

When multiple adults are living in an apartment, there likely are a few other things that they’ll prioritize. Instead of entertainment options for little ones, they’ll probably be on the hunt for amenities and opportunities to enhance their downtime—so be sure to tell them exactly how your community will deliver.

From outdoor areas like grills or lounge areas where they can enjoy a glass of wine to resident movie nights to a state-of-the-art gym, focus on the spaces that allow people to elevate their everyday. After all, when they move into your community, it’s not just about the apartment—it’s about the holistic lifestyle they’ll experience. So don’t forget to share more about what makes your community stand out! 

If you need help marketing to prospective residents—whether young professionals, families, or roommates—we’re here to help. At zipcode creative, we’re experts at crafting the perfect message to attract your target audience. From developing a full-blown marketing strategy to helping you upgrade your printed marketing materials or your social media presence, we can do it all.

Get web visitors to convert by thinking more strategically about your forms.

In a sea of competition, sometimes it can be tough to generate those leads you’re looking for. If you’re getting good website traffic, but your visitors aren’t converting into leads, it might be time to start digging into the “why.” 

One often overlooked—but incredibly impactful—part of your website is the way you’ve designed your web forms. If you’re asking web visitors to enter their information to sign up for a tour, join your newsletter, or get in touch with your leasing team, take a closer look at the form design to determine if it could be the culprit in your low conversion rates. Capturing leads on your website is an important way to get prospective residents’ information—and making those forms as seamless and easy-to-use as possible is integral to high conversion rates.

Learn more about web form design and how to be sure you’re using best practices throughout your community’s website.

Why Web Forms are a Must for Multifamily Communities

Instead of just having hundreds of anonymous website visitors, web forms allow you to collect leads’ information, like their name and email address, so you can engage with your target audience in a more dynamic way. You can use forms in many places on your website, from the contact page to the homepage to specific landing pages. 

No matter where you use the forms, once a visitor fills it out, they’ve converted into a lead. As a result, you’ll be able to market more effectively to them, from sending marketing emails to having your leasing team reach out about scheduling tours.

Steps to Creating a High-Converting Form

Whether you need to redo your existing forms or are implementing them for the first time, all it takes is five simple steps.

1. Look at Form Placement on the Page
   If you have existing forms that aren’t performing, the first thing you need to do is look at where they are on the webpage. For the best performance, forms should always be above the fold—this means that the visitor shouldn’t have to scroll at all to see the form on the page. Instead, it should be one of the first things they see—if not the first—as soon as they land on the site. That way, it’s top of mind and they’re more likely to engage and enter their info right away.

    

2. Optimize for Mobile Visitors
   Roughly half of all web traffic comes from mobile devices. To capture this audience, it’s important to think about your form design not only from a desktop perspective but from a mobile one, too. Because smartphone screens are smaller, you should remove any unnecessary fields from the form, making it as short as possible. Be sure the form is also responsive, so it automatically adjusts to the visitor’s screen size. And remember: when it comes to forms, simpler is always better.

    

3. Consider a Pop-Up
   Pop-up forms, on average, have over a 3% higher conversion rate than static forms. These eye-catching alternatives draw the visitor’s attention and are often easier to fill out than other forms, making the barrier to entry much lower. You can even offer incentives, like discounted rent or free amenity fees, for those who act fast and enter their info into the pop-up to increase engagement even further.

    

4. Create a Strong Call-to-Action
   Calls-to-action, or CTAs, are integral across your website—but they’re even more important on your forms. Creating a clear next step for visitors will make them more likely to engage, upping your conversion rate and increasing the odds that you’ll be able to connect with prospective residents.Like with CTAs in other places on your site, infuse your CTA with urgency. Use words like “now” or “today” and consider adding personalized words like “you” or “our.” This will help build a stronger relationship with the reader and make them more likely to submit.

    

5. A/B Test a Few Options
   When it comes to digital marketing, there’s no more powerful tool than A/B testing. Creating two different versions of your forms and assessing which performs better allows you to get into the heads of your target audience. You can test everything from the colors and style of the form to the CTA to the available form fields. Just be sure not to only test one variable at a time, or you can skew your results.By following these steps, you’ll be able to transform your forms from clunky and ineffective to lead-capturing powerhouses. But if you feel like you need a little added help, let zipcode creative take the lead. From building community websites from scratch to overhauling the design and user experience, we’re seasoned at working in the multifamily space to help our clients increase conversions, lease-up faster, and cultivate amazing brand recognition.

Get in touch today to take the first step!

While blogging might seem like something for big brands and influencers, it’s actually an effective way for any business to connect with its audience. Blogs offer property management companies a place to share long-form content that showcases your expertise, allows you to show off your communities, amenities, and neighborhoods, and connect with prospective and current residents.

4 Reasons to Start a Multifamily Blog

Starting a blog isn’t just for show. Over time, it will help you generate more leads, lease-up faster, and establish yourself as a multifamily authority in your region(s).

Increase Website Traffic
Search engine optimization, or SEO, is a major factor that will help you increase web traffic. And one of the easiest ways to increase your site’s SEO value? A blog. Blogs are so effective, in fact, that businesses with blogs attract 55% more traffic than those that don’t. 

Optimizing your website for SEO allows search engines to more easily find your communities. Creating valuable content that answers prospective residents’ questions about your property management company and about the multifamily industry, renting, or your neighborhoods will not only establish you as an expert but also make your site more likely to pop up in search results to drive brand visibility.

Generate More Leads
As your website has more and more leads, it will also increase your brand awareness and your opportunity to generate leads. Brands that prioritize blogging receive 13 times the ROI than companies that did not, making it an effective and worthwhile investment for multifamily developers and property managers. 

As more inbound traffic comes to your site, your conversion rates will naturally rise, too. When writing your blog posts, be sure to include strong calls-to-action, offer readers exclusive and informational content, and even offer perks or discounts like rent incentives or referral programs. Adding all of these elements to your blog will help you increase your lead database for a larger group of prospective residents you can market to in the future. 

Showcase Your Expertise in the Industry
A blog is an amazing opportunity to show off your knowledge. From discussing emerging apartment community trends to showcasing resident programming or upgrades, it is a one-stop shop for you to demonstrate your insights across multifamily topics. From industry trends to neighborhood round-ups, you can feature any type of content that establishes you as an expert in the multifamily space.  

Don’t feel limited by text. A blog can be a multimedia platform that hosts photos, videos, and text—or all three in a single post. Use your creativity to come up with original angles and new ways of sharing information to keep your audience engaged and excited.

Keep Residents Informed
While blogs are effective for attracting new residents, they’re also an amazing way to stay connected with your current residents at the property website level. Use an apartment community-specific blog to promote upcoming resident events, community updates, or important news. You can even use it to spotlight popular businesses in your area, create neighborhood guides, or showcase staff or residents. Once you’ve published these posts, you can even send them out to your residents in a monthly newsletter or share them on your social media channels to generate additional page views, ensuring that the content ends up right in your residents’ inboxes.

How to Start a Multifamily Blog

Starting a blog is as easy as three simple steps.

1. Choose Your Blog Platform
   To start your blog, you must first decide where you will host your content. If your community already has a website, it’s often easiest to use the same platform for your blog content. Sites like WordPress or Webflow are user-friendly and affordable options if your current site isn’t capable of hosting a blog.
2. Choose Blog Topics
   Once you have your blog set up, come up with five to seven different content buckets. These could include things like resident life, community events, or industry trends. Brainstorm a few different blog ideas within each of these buckets to give you a solid foundation to start with. From there, you can keep a running list of blog topics to ensure you always have something in the queue when it’s time to write your next post. You can even consider adding a once-a-month brainstorm session to make sure it remains a priority throughout the year.
3. Write Your First Post
   Once the backend of your blog is all set up, it’s time to start writing! First, determine the main objective of your blog, whether that’s driving site traffic, increasing leads, or simply engaging existing residents. You should also choose how often you’ll post. Consistency is much more important than frequency, so pick a cadence and try to stick to it as much as possible. Finally, you’ll want to decide what action you want readers to take at the end of every post, whether that’s subscribing to your newsletter or signing up for a leasing tour.

Once you’ve answered all of these questions, you can start writing. Focus on creating unique content that adds value for your readers. Be sure to also use your brand voice and incorporate photos and info about your communities when relevant to help promote what you have to offer.

If you need help getting your blog up and running, consult the experts. At zipcode creative, we’re experienced in all facets of multifamily marketing—including blogging—and can help you with everything from the backend set-up to your content strategy and even copywriting each post. Reach out to our team today to get started!

When staging model units and common areas for spring apartment tours, everyone loves a good comeback story—so dust off the doldrums of winter, and bring on the spring cleaning and spring flowers to bring out the spring in your step. Keep things bright and cheery and the feeling will bubble over to affect your prospective residents.

Springtime is an important time to sign up new residents after the winter lull. This is particularly true if you live in a college town, and residents are starting to leave after their semester and lease is over. To make this season a success, make sure your model unit will fit the bill for your spring tours.

Staging with “Clean” in Mind

Clean is In
Skip the clutter for your spring apartment staging. Keep it minimal, clean, and cheery, and most of all: make sure the apartment is spotless and sparkling. This will keep your possible residents focused on what they need to be: the amenities, the spaces, and the way their own things will look in the space. 

Welcome with Style
Don’t forget the entry. Keep it clean, organized, and welcoming. If you can find a very light, natural fragrance, that can help a place feel clean and homey, as well. A green laurel wreath or a welcome mat and even a sweet little potted plant next to the door can turn drab into fab (and a simple tour into a signed lease).

Staging with Spring Flowers

These Are For You
Spring brings lots of florals to mind. You don’t need to go overboard with this one, but you can definitely have some fresh cut (bright!) flowers in a vase in the kitchen or on a sparsely-set kitchen or dining table. Choose flowers that won’t be too fragrant when your residents walk in. We’d recommend staying away from Oriental or Stargazer Lilies, but looking instead to Daffodils if available. Be sure to cut the stems and replace the water regularly to keep them looking fresh. Wondering about other options? Check this list for flowers that could work for your staging and are low-allergen or hypoallergenic.

Greenery=Life
If you can’t get fresh cut flowers, place some low-maintenance potted plants (or succulents) throughout the space to signify new life and greenery. Yes, April showers bring May flowers, and spring staging brings the outside in. If you’re able to pot a small herb garden in the kitchen, that will be a nice touch for any amateur chefs who have developed a taste for fresh flavors.

Pro-tip: Improve resident retention with an inexpensive gift: Find a small potted plant, such as a mini succulent or cactus, and put a little tag on it: “Have a spike-tacular spring!” for your new or renewing residents.

Staging with Color and Contrast

Happy Accents
Staging for spring definitely calls for color. Keep most of your apartment simple and neutral, and figure out what bright, happy colors could work well in your apartment: mustard yellow? Light blue? Verdant green? If it works, find an accent color within your branding, and bring it into the model unit to help the prospective resident have a fully immersive experience with your apartment community.

I Sense a Theme
As far as contrast goes, spread your colors out throughout the apartment so that they pop where they need to (so, don’t just put in some colorful throw pillows)! Find a space in each room that you can carry the theme with color. It doesn’t have to be the same, but it should feel related. It will give a better sense of “home” to anyone touring the unit.

Staging for Spring Dinner Parties

Host With the Most
The (big) holidays are over, and now it may be the time that your residents want to start hosting regular dinner parties. Set the table with wine glasses, simple plates and nice placemats (in your favorite spring-y color) to show how easy it will be to host in this new space. Make sure the living area also has some guest-friendly amenities, like a cocktail ottoman outfitted with a tray to hold happy hour beverages or a big bowl of popcorn for movie night. It’s certainly fun to go out, but it’s also a ton of fun to stay in with friends for a board game.

Spring Staging for Your Audience

Show it Off
Only you know who your desired (and current) residents are or should be. Think about the apartment from their perspective and be sure to address any pain points you have with your current residents, and fix it up for the tour, or be prepared to address them head-on during the tour. If you have a lot of students that live in your apartment community, stage a small desk area. If you’re focused on senior living, show off the spaces they can work on their hobbies, like quilting, scrapbooking, or even bird watching from the windows or deck.

Spring is a season we can all enjoy to the fullest—especially if we have a wonderful place to live. Show off your units with spring staging that will convince your prospective residents that this is the place where they can finally bloom.

The multifamily market is competitive. If your metrics just aren’t cutting it, it might be time to start looking for answers—and evaluating your marketing strategy for common digital marketing mistakes is a good place to start. 

While marketing may seem like a small detail compared to day-to-day operations and maintaining resident happiness, it’s actually an integral component of keeping things running smoothly in your community. Marketing attracts prospective residents, helps to increase resident retention, and increases your brand recognition in the broader community for a plethora of invaluable benefits. But if you already know the importance of marketing and aren’t seeing the payoff, you could be falling victim to a few common pitfalls.

Learn more about the biggest digital marketing mistakes multifamily communities are making with their digital marketing efforts and how you can avoid them for more effective strategies.

Not Prioritizing Branding & Design 

While your logo, website, and brand colors may seem like a small detail, it’s actually a factor that makes a big impact. Your branding should appear on every piece of marketing material you create, from flyers to direct mail postcards to your social media profiles. It’s an effective way for you to increase your brand awareness, drive recognition, and start to build a relationship with your current and prospective residents.

Instead of using a generic design, consider creating a logo and community branding that is influenced by your community’s design aesthetic. If you have a sleek and modern space, your logo should match. If your community is bright and colorful, on the other hand, consider branding that is more playful and fun. No matter which approach you choose, you should be consistent with using it across all of your marketing from emails to social media to your website to ensure a cohesive, professional, and polished look that will instantly set you apart from your competitors.

Not Creating a Strong Digital Presence 

While the multifamily industry can sometimes be viewed as “old-school,” it’s important for communities to stay on top of their digital presence to attract renters. Nearly half of all renters are millennials and nearly 30% are of Gen Z. These digitally native groups were raised with the internet, smartphones, and social media at their fingertips. As a result, their natural inclination is to start their search for everything—including their next home—online. 

From apartment listing services like Apartments.com to Instagram and TikTok profiles, crafting a strong and recognizable point of view for your community across digital channels is pivotal to attracting prospective residents—but simply creating profiles isn’t enough. Sharing unique content regularly across these different marketing channels shows everything that your community has to offer. Engaging videos, social media series that you post regularly every week, and well-designed websites are all can’t-miss elements of a comprehensive and effective marketing strategy. Don’t undervalue the impact they can make on your lease-up rates and resident retention.

Targeting the Wrong Audience

The digital world is vast. But just because someone is a user on Instagram or visited your website, it doesn’t necessarily mean that they’re the right person to target as a prospective resident. Defining your ideal audience is one of the first steps you should take to create a well-rounded and effective marketing strategy.

No matter how amazing your marketing is, if you’re targeting the wrong audience, you’ll never be effective. If your community is filled with young, single renters, for example, but your marketing efforts are targeting families, you’ll likely not be able to see the results you’re looking for.

Defining your target audience includes identifying demographic information like age, gender, and income, but also their psychographics, like their values, priorities, and hobbies. To get started, take a look at your existing residents and the apartment’s location. There’s a good chance that patterns will start to stand out. Maybe your community is filled with young professionals climbing the corporate ladder of companies headquartered nearby. Maybe it’s popular among empty-nesters or retirees. Whatever the case, create an avatar of the people that you’re trying to reach with your marketing efforts so you can better define what success looks like.

Using the Wrong Channels to Communicate

Once you’ve defined the right audience, it’s time to also evaluate which marketing channels you’re using. Younger demographics tend to gravitate toward social media like TikTok and Instagram, while older audiences use channels like Facebook. Email marketing is a great tool you can use to reach a wide range of audiences, always consider tailoring your messaging to the things your audience cares about. 

If you have a lot of corporate employees, a communal workspace like a business center could be a key selling point. For young families, on the other hand, an outdoor playground would be a must-have amenity for prospects. Think strategically about who you’re talking to, how to reach them, and exactly what to say to make your marketing more effective and to avoid any major digital marketing mistakes. 

If you’re ready to level up and want to avoid the common pitfalls that multifamily communities make with their marketing, it could be time to enlist the experts. At zipcode creative, we’ve worked with communities all over the country to totally transform their branding approach.

Get in touch today to learn more! 

Areum social graphic is ©Fairfield Residential  |  Work executed by Stacey Feeney, owner of zipcode creative, while under creative direction and employment at Fairfield Residential.

Handling negative comments on social media is as important for managing your online reputation as social media is key in marketing your apartment community. Social media is great for leveraging leasing incentives, showcasing available units, or promoting upcoming events. But how and when to respond to mean, rude, or upset comments is an even more important factor. Respond too quickly to a disgruntled commenter and you risk not having enough information or too much emotion. Respond too slowly and your social media audience will critique you for being—you guessed it—unresponsive. Social media is a great tool, but sometimes good things can go bad. Keep things on the sunny side with a few extra tips.

Let’s go over the right steps to take when handling negative comments on social media:

Before Handling Negative Comments

It’s Not Fight or Flight

Take a deep breath and calm your nervous system.

Know Your Audience

Is this person a resident, applicant, or not attached to the community? Know where they are in the “funnel” so you can address the problems in the right way. 

If it’s an internet troll (someone who is there to just disrupt your business and harass your company) take the appropriate steps. Report or flag the comment and block the account for bullying/harassment. Let the social media “police” take it from there.

Don’t Take it Personally

You represent a brand, not your person, on this social media account

Do Your Research

Ask your colleagues or manager if this problem has come up before. How has it been addressed? Quickly email your coworkers to find out if it’s been addressed or is in the process of being addressed so you can give those details (or some of those details) to the commenter.

While Handling Negative Comments

Apologize

That’s if you’re aware you did something wrong. Or if they’re upset. Sometimes a simple “I’m sorry this happened” can diffuse the situation and make the commenter feel heard.

Customer Service to the Rescue

Just responding through a comment shows off your best customer service through visibility and kindness. When you are responding, lay out the steps you’ll take to address it, even if it’s a simple: “I’m going to check in with our manager to make sure this never happens again.”

Get in Touch

Give the commenter a contact method off of social media: a phone number or email so they can take steps to contact you a different way. Be expecting that call or email so you can respond immediately and continue to fix the problem.

Ask Questions

Saying “when did this happen?” can be helpful in determining whether it needs to be fixed right away, is a recurring problem, or has just come to light recently. This will help you address the problem appropriately. It also gives the commenter the idea (which should be correct) that you’re actively working to find a solution.

Freebies

If the situation calls for it, give the dog a bone—offer a rent credit or a free gift by way of apology. For example, you can give the resident a gift card to a local coffee shop, and tell them that the coffee is on you! If an apology + $5 or $10 can keep a resident happy, do it.

After Handling Negative Comments

Follow Up if Necessary

Check back in with the commenter via DM, or if you have their contact info, take the opportunity to follow up within a week or two of the resolution

Investigate

Put your detective glasses on. Look into the root of the issue that was brought up so it won’t be a recurring problem.

Move On

Know that once you’ve done your best, there’s nothing more you can do. Hopefully all these steps helped resolve the issue, but sleep easy knowing that some people can’t be pleased!

Extra Tips on Social Media Reputation Management

If you’re struggling on social (even beyond negative comments), use zipcode to help you craft your feed to keep it light and breezy, with plenty of lead generation. Social graphics and social posts are our jam. If you’re not on social media, jump in! (It’s not as scary as we made it sound.) It’s actually a lot of cute animals and entertaining videos–speaking of which, check out our blog on creating videos that will be a hit on your social media.

Still need a few extra tips on social media reputation management? We got you.

Have responses in your notes section, with some customizable areas. Double check that everything is correct before you post it. This can help you have “go to” phrases that will make your response faster, while giving you a semi-scripted way to address the problem (removing emotion a bit, is always helpful–while still allowing some empathy to come through.)

Post regularly. Don’t be an absentee social media account. This will keep your audience coming back to see what else may be going on–whether it’s a resident event or a new lease incentive. If you’re having trouble figuring out what to post, create a social calendar, and schedule it out using graphics or photos straight from zipcode creative!

Tap into existing real estate trends to promote your community on this booming social platform, TikTok.

While marketing on social media channels like Facebook and Instagram has become the norm for multifamily communities, it’s important to not just do what you know works—but to explore new platforms to expand your audiences. 

TikTok is one of the fastest-growing social media platforms, with 1 billion active users as of January 2022. Over 150 million videos are streamed per minute, making it a practical way for you to expand your content creation and make a name for yourself on a new platform. It’s also a strategic area of expansion for multifamily communities. With 40% of renters under the age of 35, targeting a young Millenials and Gen Z demographic is vital to leasing up faster and generating buzz about your apartments. Nearly half of TikTok users are between the age of 20-39, giving you a practical place to better connect with your target market. 

TikTok is already chock-full of real estate trends, so there’s an ongoing conversation that you can easily insert yourself into instead of starting from scratch. Try jumping into these existing categories to speak to a younger demographic and expand your audience on this new, popular platform.

Apartment Tours

Property tours have taken off in popularity on TikTok. Accounts like @aarongrushowhomes showcase luxury properties and give people an up-close-and-personal look at how the other half live. But it’s not a trend reserved exclusively for multi-million dollar properties. Use TikTok as an opportunity to show off your available apartments, creating a dynamic and exciting way to view a community that goes beyond looking at listing photos online. That way, you clean lease-up faster and reach an even larger audience for a win-win approach.

Show not only empty, available units, but consider giving a tour of your staged model units, too. That way, your audience will get the full experience of what it could be like to live in your community, understand all of the decor and layout possibilities, and better be able to envision themselves in the space. 

Inside Your Amenities 

When it comes to virtual tours on TikTok, don’t just stop at your apartment units. Instead, start giving the inside scoop on your amenity spaces, too. From your resort-style pool, sundeck, and grilling areas to the top-of-the-line gym, it’s your time to show off! Consider creating an entire amenity series, and show a different area of your property each week. Viewers will start to expect and look forward to your content, which can help generate buzz about your community. 

Tips & Tricks

On TikTok, it’s common for people to follow experts in their field to learn more about a certain subject or for advice or insights in certain areas. TikTok-famous veterinarians, fashion designers, and other subject matter experts have amassed huge followings thanks to their helpful insights and accessible tips and tricks. 

Use this trend to your advantage and start creating content that offers helpful hints for your residents and prospects. From what to look for when you’re apartment hunting to how to make a rental unit feel like your own, there are endless opportunities for you to educate renters and highlight your expertise in the multifamily space. You can even open up the comment section to your followers and have them share their tips, too, to create more of a two-way conversation that helps to develop your online community. 

A Day in the Life

Using your social media platforms to share more about your daily life is an easy and engaging way to connect with prospects and existing residents. Use your TikTok to showcase a “day in the life” content from your staff, like your property manager or maintenance technician. You could also crowdsource content from residents to recreate a realistic look of what it’s like to live in your community. Consider making it a weekly or monthly series so your followers get not just a one-time look, but an ongoing opportunity to learn more about the real daily happenings in your community.