brand questionnaire

Company Name

Project Name

Your Full Name

Phone Number

Email Address

Where are we starting in the branding process?

Name for Logo Design

Please provide any information that might inspire a meaningful name (owners likes/dislikes, significance of location, historical nods, etc).

Describe any meaning or symbolism behind the company or apartment's name.

If we're branding a property, what type of asset is it? Check all that apply. If we're branding a property, what type of asset is it? Check all that apply. New Construction Value Add Class A Class B Class C Other

Describe the asset type.

Describe all renovations taking place.

Describe your target market client/resident. Consider demographics such as age, profession, average household income, martial status, children, etc.

Describe the company or apartment's location. Consider location conveniences, attractions, trends, and notable historical points or references.

Who are your primary competitors? Provide web links if available.

List features, offerings or amenities that make your company/apartment unique or desirable.

What is your target client/resident’s primary problem? What is your solution? (i.e. convenient location for commuters, full social calendar for single 55+ adults, etc.)

List words that describe how you envision your brand to be portrayed. (i.e. fun, lively, bright, airy, professional, luxury, convenient, etc.) In other words, if your brand was a person - what would be their personality traits?

If you're brand was a celebrity, who would it be?

If you're brand drove a car, what would it be?

If you're brand wore clothes, where would it shop?

If you're brand were a drink, what would it be? (Coffee, Tea, Type of Cocktail, Beer, Wine, etc).

If you're brand were a weekend activity, what would it be?

If you're brand were a song, what would it be? (include title and artist)

If you're brand were an era, what would it be?

Provide links to 3-5 logos you are drawn to and explain what you like about each one.

Do you envision any symbols, icons, monograms or illustrations to be added to the typographic portion of the logo? If so, do you have anything specific in mind?

Are there any specific colors would you like to see in the branding? Or any colors you want to avoid?

Other information to share?

9 + 14 =

Multifamily Branding and Design.