brand questionnaire

Company Name

Your Full Name

Phone Number

Email Address

Name for Logo

Tagline for Logo

Describe any meaning or symbolism behind the company or apartment's name.

Provide links to 3-5 logos you are drawn to and explain what you like about each one.

Do you envision any symbols, icons, monograms or illustrations to be added to the typographic portion of the logo? If so, do you have anything specific in mind?

Are there any specific colors would you like to see in the branding? Or any colors you want to avoid?

Describe your target marketing client/resident. Consider demographics such as age, profession, average household income, martial status, children, etc.

Describe the company or apartment's location. Consider location conveniences, attractions, trends, and notable historical points or references.

List words that describe how you envision your brand to be portrayed. (i.e. fun, lively, bright, airy, professional, luxury, convenient, etc.)

List features, offerings or amenities that make your company/apartment unique or desirable.

What is your target client/resident’s primary problem? What is your solution? (i.e. convenient location for commuters, full social calendar for single 55+ adults, etc.)

Other information to share?

Who are your competitors? Provide web links if available.