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A Property Sitemap is a Must-Have for Apartment Marketing

A Property Sitemap is a Must-Have for Apartment Marketing

Years of work and planning go into every new apartment community and every renovation before it’s complete. From carefully identifying the perfect amenities to designing stylish interiors to planning the landscaping throughout the property, no detail is left...

Pet Friendly Apartments and How to Leverage to Prospects

Pet Friendly Apartments and How to Leverage to Prospects

People love their pets. In 2008 alone, more than 11 million searches were conducted on Apartments.com for apartments communities that allow dogs and cats. As the numbers of renters grow, that number has only increased. Nearly 90% of renters own pets—and of the 10% who...

Energy Efficient and Eco Friendly Apartments Sell Themselves

Energy Efficient and Eco Friendly Apartments Sell Themselves

Putting the planet first is becoming increasingly important for everyone—and especially for prospective residents who are looking for a new community to call home. As more and more people are putting “green apartment” at the top of their wish-list to both make a more...

Naming a Multifamily Asset in 6  Simple Steps

Naming a Multifamily Asset in 6 Simple Steps

Whether you’ve just acquired a new asset, are wrapping up renovations, or are breaking ground on a new construction project, there is one thing that all apartment homes need: a memorable name. As more and more communities pop up in cities across the country to meet...

Accent Wall Program 2-Step Marketing Campaign Strategy

Accent Wall Program 2-Step Marketing Campaign Strategy

The apartment accent wall program model is growing in popularity—and for good reason. These programs give residents the opportunity to personalize their space to suit their individual style, helping them to create a welcoming environment to come home to everyday. A...

Marketing Signage that Generates Leads who Lease

Marketing Signage that Generates Leads who Lease

Signage is a pivotal—and often underrated—way to market your multifamily community. While digital forms of marketing like emails and social media have become the go-to approach for brands and businesses across industries, sometimes there’s no replacement for good,...

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