BLOG
A Property Sitemap is a Must-Have for Apartment Marketing
Years of work and planning go into every new apartment community and every renovation before it’s complete. From carefully identifying the perfect amenities to designing stylish interiors to planning the landscaping throughout the property, no detail is left...
Pet Friendly Apartments and How to Leverage to Prospects
People love their pets. In 2008 alone, more than 11 million searches were conducted on Apartments.com for apartments communities that allow dogs and cats. As the numbers of renters grow, that number has only increased. Nearly 90% of renters own pets—and of the 10% who...
Maintenance Appreciation: How to Celebrate Your Service Team
Maintenance is the team that never stops. They’re handed challenges on the regular and deal with countless, and sometimes endless, resident requests. They are the frontline team that touches your resident base more than any other group. Maintenance teams rake in...
Energy Efficient and Eco Friendly Apartments Sell Themselves
Putting the planet first is becoming increasingly important for everyone—and especially for prospective residents who are looking for a new community to call home. As more and more people are putting “green apartment” at the top of their wish-list to both make a more...
Naming a Multifamily Asset in 6 Simple Steps
Whether you’ve just acquired a new asset, are wrapping up renovations, or are breaking ground on a new construction project, there is one thing that all apartment homes need: a memorable name. As more and more communities pop up in cities across the country to meet...
A Moving Campaign for Prospect Leases and Resident Renewals
Moving is SUCH. A. HASSLE. Many of us are guilty of bouncing from place to place when we’re young and carefree. Roommates come and go, jobs change, or you level up to your first adult apartment or into a 55+ active adult community. There are a million life changes...
Accent Wall Program 2-Step Marketing Campaign Strategy
The apartment accent wall program model is growing in popularity—and for good reason. These programs give residents the opportunity to personalize their space to suit their individual style, helping them to create a welcoming environment to come home to everyday. A...
Marketing Signage that Generates Leads who Lease
Signage is a pivotal—and often underrated—way to market your multifamily community. While digital forms of marketing like emails and social media have become the go-to approach for brands and businesses across industries, sometimes there’s no replacement for good,...
Effective Email Marketing for Apartment Communities
As more and more people are moving towards digital over analog, all businesses have had to adapt how they approach their marketing—and real estate is no different. While printed ads, direct mailers, and signage are all still valuable and effective ways to market your...
Let’s CREATE
Say Hello!
Give us a shout and let us know what’s on your mind. We want to hear more about your community and what your current marketing looks like.
We make things pretty. We’re your graphic designer, photographer, social media manager, copywriter, web guru. We are multifamily creative marketing.
©2021 zipcode creative, a division of Feeney+Bryant, LLC
