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What an Apartment Logo WON’T Do in Marketing
In marketing, a nice, new apartment logo design can act like a major pick-me-up. It can increase attention, create interest, and represent your community well. A logo is, no doubt, hugely important to your branding. It tells people who you are (your name!) and shows...
How to Choose the Best Color Pairings for Apartment Branding
Color is so essential to branding and design, that brands are often recognized by just their chosen hues—even before our brains can process the logo shape or words. The cherry red of the Coca-Cola logo or the red and yellow that signify McDonalds are as distinct—if...
The Top 3 Complaints About Creative Agencies from Apartment Marketers
There’s a missing link between property management companies and your average agency. And it’s a big deal. So, when we first got into the creative business, as fixers and doers—we wanted to help property management companies by doing what the typical agencies weren’t:...
Brand Vocabulary Defined for Apartment Communities
You probably notice that you use similar words and phrases often—you may even have some that are a bit of your signature style. Did you know that your apartment community should, too? When it comes to defining your apartment brand, try thinking beyond branding basics...
Brand Development: Apartment Marketing
You have big plans for your community. It’s a new construction and you want to make sure you’re getting off on the right foot during the lease-up phase. Or maybe you’ve come to a community with a goal to rebrand and want to leave all the unengaging old branding (or...
Brand Statements That Define an Apartment Community
When you work with a creative agency to develop your brand style guidelines, you may be expecting them to create your visual branding components like your logo and brand colors. But what is often overlooked in brand guidelines are elements like tone of voice and...
Apartment Logo Design from A to Z
Apartment Logo Design 101 THE PURPOSE OF AN APARTMENT LOGO You need an apartment logo design. But why? What is the actual point of a logo? A logo does two things: it tells people who you are (with your brand name) and it shows people who you are—with the design; the...
Typography Casing for Good Apartment Marketing Design
When you’re designing your marketing materials, it’s easy to get caught up in the photos and design elements. These components can make a big impact and immediately attract the viewer's attention—but there’s another part of design that’s equally important and often...
Curb Appeal Signage: Apartment Design
First Impressions = Curb Appeal Signage Creative apartment marketing is reliant on brand awareness—and a sign for your community is the first touch. Think of it like an introduction. And also be aware: first impressions absolutely count. When it comes to curb appeal,...
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Multifamily Branding and Design.
©2022 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC