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Lessons in Hospitality Branding—For Multifamily

Lessons in Hospitality Branding—For Multifamily

Guest Post by Stephanie Shore, Director of Marketing and Brand Development, Bozzuto (formerly with Marriott International and Hilton)Multifamily branding and marketing could take some notes from other industries—like hospitality. In hospitality branding, the critical...

Branding for East Coast

Branding for East Coast

Multifamily Marketing East is the premier East Coast multifamily marketing event. Held in Baltimore, Maryland, it’s exclusive—invitation-only. This year it’s free for invited attendees, and includes access to all the sessions, plus breakfast, lunch, and refreshments...

The Power of Your Apartment’s Brand in PPC Advertising

The Power of Your Apartment’s Brand in PPC Advertising

Pay-per-click digital advertising is essential for multifamily marketers to promote their apartments on social media, websites, and, most notably, Google as the primary search engine, with targeted advertisements incorporating text, images, and videos highlighting a...

Branding Adaptable Reuse Multifamily Developments

Branding Adaptable Reuse Multifamily Developments

The advent of adaptive reuse multifamily developments is now.  But what is adaptive reuse—and why is it suddenly popular? Adaptive reuse is redevelopment that takes an existing structure and adapts it for another use. In multifamily developments, this can look like a...

Corporate Rebrand for Property Management Companies

Corporate Rebrand for Property Management Companies

Time for a property management corporate rebrand, multifamily marketer? Perhaps the whole marketing team is in on the idea. It’s been in the works, you’ve collected preliminary quotes, estimated a possible budget, but now: you need to get the rest of the team on...

Happy Maintenance Appreciation Month

Happy Maintenance Appreciation Month

It’s Maintenance Appreciation month!  In the background of your apartment crew, and as the backbone of your community, your maintenance crew needs a little appreciation! They keep things running smoothly, often on call for your residents anytime there’s a repair...

Multifamily Branding and Design.

©2023 zipcode creative, a division of Feeney+Bryant, LLC

©2022 zipcode creative, a division of Feeney+Bryant, LLC

©2022 zipcode creative, a division of Feeney+Bryant, LLC