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Young Professionals – Branding for the Resident Persona
A multifamily operator will tell us 9 times out of 10 that their target residents are “young professionals.” What does that terminology mean? How can you brand your community to reach these young professionals? Start by understanding “young professionals”—their wants,...
The Psychology of Perceived Value through Brand Development
Brand development in the multifamily market is the first step for the attention, engagement, and loyalty of your current residents and prospects. Brand reputation can create demand for units, while brand experience can keep your residents renewing. But can you...
Multifamily Customer Persona or the Ideal Resident Profile (IRP)
One of the best rules for business: know the customer before marketing the product. Likewise for multifamily communities, you must know your multifamily customer persona. (But we like to call it the Ideal Resident Profile (IRP) in multifamily.)When you have enough...
Connect Renter Desires to Your Brand
Apartment Branding: Beyond the Obvious
Apartment branding should go beyond the obvious. When we say “obvious” we’re talking: logo, visual identity, and verbal identity. We talk about those things a lot. They’re essential. Developing those primary three branding components are the foundation for...
Branded Amenities Will Differentiate and Drive Leases
Residents are interested in a community because of its location, but also because of what it offers. Does it have what they need? Does it have what they want? Amenities can be part of your brand strategy to achieve better occupancy rates and less turnover. But you...
Measuring Brand Value & the ROI of Branding in Multifamily
The value of branding in multifamily can feel intrinsic—and intangible. But if you could determine the ROI of your branding, you’d see just how valuable the existence of, the quality of, and the consistency of brand is for a multifamily community. But how can you...
Brand Centralization for Consistency and Recognition
Multifamily operations have been headed toward centralization for a while now, if they’re not already there. Centralization is a way to improve efficiencies and streamline operations. While not every definition of centralization in multifamily is the same, think of it...
Balancing Brand Voice and SEO Writing in Multifamily
Writing for Brand Voice vs. SEO Marketing your multifamily community means you have to pay attention to your writing from every angle. It has to sell and convince—but first it has to be found. SEO gets your audience to your website (from those magical Google results)....
Multifamily Branding and Design.
©2023 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC