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Multifamily Takeover Acquisition Rebrand—Made Easier
So your company is taking over a community’s management. Or you’ve purchased a building and are now going to be responsible for management. There are so many moving pieces. In the midst of all the hectic days and stress, remember: Apartments are brands, too. Along...
Branding Apartments Based On Multifamily Property Class
Branding apartments in alignment with the multifamily property class designation just makes sense. For example, do you think if one (very lucky) ad agency worked with Nissan and Mercedes-Benz they would try to sell them on the exact same branding package? Do...
Multifamily Marketing Budget Season
OH MY GOURD, IT’S MARKETING BUDGET SEASON Happy marketing budget season to all who observe! In multifamily marketing, our budget season isn’t necessarily the same as everyone else. What do you need to think about and what do you need to pay attention to? As always,...
BACK TO APARTMENT BRANDING BASICS
Let’s talk branding basics for your apartment. It’s the start of fall, and summer is over. Time to get back to school and back to basics. For your apartment community…Why Branding? Branding is needed. But why?Perhaps you’ve just spent a ton of time and money on your...
Creative Brand Messaging for Apartment Marketing
Start injecting personality into your brand messaging. Make your marketing sing a little bit. There are so many run-of-the mill marketing messages. It’s all information and no spice. “Now Leasing” is like white rice without a hint of anything else. Certainly...
9 Ways Resident Demographics Influence Branding
Discovering your ideal resident profile (IRP) is the best way to create a community that can align its branding with its audience—and be successful. But how can you determine your resident demographics? Why do you want to spend the time doing it? What’s the IRP really...
Designing A Lifestyle Brand Apartment Community
What if your apartment community could communicate to your residents the same way that LuluLemon or Dunkin Donuts reached and engaged their customers? People are loyal to brands because of the community they can create within a specific niche. Your brand can and...
The Importance of Location in Apartment Branding
It’s way more than an address—understanding the location of your community is important for successful apartment branding. Location should be one of the external factors that influences your branding, more so than most other things. Location can tell you: trends,...
Multifamily Branding Example Shines on a Custom Website
Multifamily Branding Example Shines on a Custom Website THE STORY Branding development can be beautiful when you find the right mutual partnership, as we learned with our friends at Viking Residential. Viking Residential is a real estate investment, development and...
Multifamily Branding and Design.
©2023 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC