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Compare Creative Agencies for Apartments in 6 Ways
It can be tough to know exactly how to compare creative agencies. There are a lot of options out there, and you just want a reliable, easy-to-communicate-with designer. And you want it cheap. Oops, there go the red flags! Does this sound familiar?: “Good design is not...
Creating a Sense of Community with Design in Multifamily
Gather around the fire, and we’ll tell you a tale of how creating a sense of community can be done through branding design at your apartment communities. THE ROLE AND IMPACT OF DESIGN A community should be just that. A place where people feel like they’re home....
Fair Housing Act Compliant Marketing for Multifamily
Make sure you have fair housing act compliant multifamily marketing. It’s vital that it follows all the rules that are put forth in the Act—especially so you don’t end up redesigning or reprinting your marketing collateral and adding in extra expenses. Some portions...
Authentic Branding in Multifamily in 6 Steps
Authentic branding in multifamily can truly create a difference in your resident retention and loyalty. Like most things in life, the proof is in the pudding. That means: the goals you set, the relationships you build, and the people that you bring in as part of your...
Apartment Brand Research and Discovery: Don’t Skip It
The Apartment brand research and discovery phase is vital to a successful launch. It sets the stage. Just like you wouldn’t buy a house without doing an inspection, you wouldn’t launch a brand without going through the steps of research and discovery. It carefully...
Color Psychology: Selling a Feeling to Lease Units
Whether you realize it or not, you have an unconscious reaction to every color you see. Color is a powerful way to subtly affect someone’s perception, making it a useful tool for companies looking to refresh and reevaluate their branding. Instead of choosing colors at...
Brand Voice for Apartments: What It Is and How to Use It
What is Brand Voice for Apartments? DEFINITION Show your brand through words. Connect to your audience. Bring in your: Personality: through tone; your Style: through descriptions; and Clarity: through explanations. Brand voice for apartments is the hidden string that...
Apartment Logo Design Best Practices
Designing a logo for an apartment community is vital to getting the visual part of your branding dialed in. The key is to make it good. But what does a good logo look like? What goes into the process of creating an effective multifamily logo? First, we’ll clear up...
Using Storytelling in Multifamily Branding
We’re all for using storytelling in multifamily branding. So many brands (beyond apartment communities) are already focused on telling a compelling story to connect with their audience emotionally. Maybe this is through the brand’s history, values, or mission, through...
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Multifamily Branding and Design.
©2023 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC