BLOG

A Resident Referral Program that Works to Sign New Leases

A Resident Referral Program that Works to Sign New Leases

When it comes to your community, your best advocates are your residents. As the people who experience all of the best of your community every day, they can vouch for the apartments, the amenities, and the overall living experience firsthand. As a result, resident...

Flyers are Still Effective for Marketing Apartments

Flyers are Still Effective for Marketing Apartments

These days, when you hear the word “marketing,” your mind might jump right to flashy Instagram stories and virtual TikTok videos. But don’t forget about tried-and-true marketing methods, too. Printed materials like flyers are an easy and affordable way to reach your...

Reputation Management Marketing Strategy

Reputation Management Marketing Strategy

What Is Online Reputation Management? Reputation management is a multi-faceted concept for companies. There are different kinds of verbiage and definition for reputation management as it is a growing marketing strategy for companies. Let’s focus mainly on online...

What Makes the Perfect Apartment Website Design?

What Makes the Perfect Apartment Website Design?

In the digital age, having a website is integral to succeeding in any business—and multifamily housing is no different. Creating a unique digital footprint online for your community is the perfect way to increase your reach and pique prospective residents’ interest....

Floor Plans for Apartments in 2D and 3D

Floor Plans for Apartments in 2D and 3D

Floor plans are the key ingredients to every apartment marketing toolkit.  Leasing specialists need to demonstrate the unique selling features and accurately convey unit layouts when directing prospects to the right home. Having high quality and visually appealing...

Apartment Copywriting That Will Convert Prospects

Apartment Copywriting That Will Convert Prospects

Apartment copywriting is more than just what you see in Mad Men. While copywriting from bygone eras was all about catchy ad campaigns, the copywriting discipline has expanded over time—and especially as digital and social media have exploded—to encompass anything and...

Marketing Collateral Must-Haves for Multifamily Branding

Marketing Collateral Must-Haves for Multifamily Branding

Create a cohesive, branded experience for residents and prospects alike with strategic marketing collateral. For apartment communities, the prospect and resident experience is about more than just the apartment itself. That’s why it’s vital to build a cohesive...

Apartment Welcome Packet for Move-Ins and What to Include

Apartment Welcome Packet for Move-Ins and What to Include

You’ve wowed them enough with the first impressions, and move-in day has arrived.  Now how to keep those positive vibes flowing?  Ensure their move in is seamless, and they have all the need-to-know details that they could ever use.  Here are the essentials to make...

Let’s CREATE
Say Hello!

Give us a shout and let us know what’s on your mind. We want to hear more about your community and what your current marketing looks like.

9 + 15 =

We make things pretty. We’re your graphic designer, photographer, social media manager, copywriter, web guru. We are multifamily creative marketing.

©2021 zipcode creative, a division of Feeney+Bryant, LLC