BLOG
Staging Apartments for Summer Tours
When staging model units and common areas for summer apartment tours, everyone loves a fresh and fun take on the usual. Bring a little fun to your spaces to show off your best side to your prospective residents with staging apartments for summer. Why is summer staging...
Pet-Friendly Apartment Marketing Strategies & Campaigns
If you’re a pet-friendly apartment community, you already know: it’s a big draw for many of your residents. Capitalize on this special offering, and build up your residents’ confidence in your community’s pet friendliness through both creating a pet’s paradise (and...
Web Forms for Multifamily Lead Capture
Get web visitors to convert by thinking more strategically about your forms. In a sea of competition, sometimes it can be tough to generate those leads you’re looking for. If you’re getting good website traffic, but your visitors aren’t converting into leads, it might...
Print Marketing’s Not Dead!
Is print marketing still relevant, or is it completely dead? Depending on your target resident and the marketing goals you’ve put in place, it could be your best-kept secret. If your ideal resident is able to hold something in their hands, understand what you offer,...
Blogs are Beneficial for Property Management Companies Too!
While blogging might seem like something for big brands and influencers, it’s actually an effective way for any business to connect with its audience. Blogs offer property management companies a place to share long-form content that showcases your expertise, allows...
Rebranding Apartments? Ask These 5 Questions First.
Rebranding apartments can be a huge undertaking in terms of time and money. If the rebrand is done successfully, you can enjoy lasting effects, such as better visual and verbal branding alignment, along with improved brand recognition from your current and prospective...
Writing a Call-to-Action: Everything You Need to Know
If you have a marketing strategy, a distribution plan, and your community branding all ready to go, you’re well on your way to having your marketing department up and running. But while you’re looking at the bigger picture, be sure not to overlook the smaller details...
Social Media Can Connect Residents and Prospects to Staff
Social media can create familiarity and comfort with your brand—your community, in this case. But only if you know how to use it the right way. While some may think social media divides and distracts us (which it certainly can) your business can employ the right...
How to Write an Amazing Email Subject Line to Grab Prospects
Get prospects to open your marketing emails by grabbing their attention in their inbox. Email marketing is an important part of any community’s strategy. But once you’ve identified your different audience segments, outlined the content for each email, and started to...
Let’s CREATE
Say Hello!
Give us a shout and let us know what’s on your mind. We want to hear more about your community and what your current marketing looks like.
We make things pretty. We’re your graphic designer, apartment branding guru and copywriter. We are multifamily creative marketing.
©2022 zipcode creative, a division of Feeney+Bryant, LLC
