by Stacey | Aug 30, 2024 | All Articles, Branding
A multifamily operator will tell us 9 times out of 10 that their target residents are “young professionals.” What does that terminology mean? How can you brand your community to reach these young professionals? Start by understanding “young professionals”—their wants,...
by Stacey | Aug 25, 2024 | All Articles, Branding, Marketing
Brand development in the multifamily market is the first step for the attention, engagement, and loyalty of your current residents and prospects. Brand reputation can create demand for units, while brand experience can keep your residents renewing. But can you...
by Stacey | Aug 20, 2024 | All Articles, Branding, Marketing
One of the best rules for business: know the customer before marketing the product. Likewise for multifamily communities, you must know your multifamily customer persona. (But we like to call it the Ideal Resident Profile (IRP) in multifamily.)When you have enough...
by Stacey | Jul 29, 2024 | All Articles, Branding
Apartment branding should go beyond the obvious. When we say “obvious” we’re talking: logo, visual identity, and verbal identity. We talk about those things a lot. They’re essential. Developing those primary three branding components are the foundation for...
by Stacey | Jul 21, 2024 | All Articles, Branding
Residents are interested in a community because of its location, but also because of what it offers. Does it have what they need? Does it have what they want? Amenities can be part of your brand strategy to achieve better occupancy rates and less turnover. But you...
