by Stacey | Sep 28, 2022 | Apartment Marketing, Blog, Branding, Typography
When you’re designing your marketing materials, it’s easy to get caught up in the photos and design elements. These components can make a big impact and immediately attract the viewer’s attention—but there’s another part of design that’s equally important and...
by Stacey | Sep 19, 2022 | Apartment Marketing, Blog, Branding
Besides the name and logo, there’s another part of your branding that ensures your community is instantly recognizable: your color palette. Certain combinations of colors instantly recall certain brands—while bold primary shades of yellow, red, and blue represent...
by Marissa Carpenter | Aug 9, 2022 | Apartment Marketing, Blog, Branding
Brand style guides are the ultimate way to create brand recognition. For your community, that’s just one piece of the success puzzle. When your internal team knows your brand (thanks to a super clear and beautiful brand style guide) they’ll keep things consistent. And...
by Marissa Carpenter | Jul 19, 2022 | Apartment Marketing, Blog, Branding
Welcome to the Multifamily Mini-Marketing Insights Series! Marketing your multifamily community is a big task. And while your best marketing methods might be happy accidents, you can be a lot more effective if you’re proactive about building the foundational marketing...
by Hannah Warne | Jul 6, 2022 | Apartment Marketing, Blog, Branding, Copywriting
To attract prospective residents, it’s all about standing out in the crowd. No matter the region, most renters look at five or more apartments before deciding where to sign their lease, so setting your community apart from your competitors is integral to convincing...
by Marissa Carpenter | May 12, 2022 | Blog, Branding, Brochures, Campaigns and Programs, Print Collateral
Is print marketing still relevant, or is it completely dead? Depending on your target resident and the marketing goals you’ve put in place, it could be your best-kept secret. If your ideal resident is able to hold something in their hands, understand what you offer,...
