by Marissa Carpenter | May 12, 2022 | Blog, Branding, Brochures, Campaigns and Programs, Print Collateral
Is print marketing still relevant, or is it completely dead? Depending on your target resident and the marketing goals you’ve put in place, it could be your best-kept secret. If your ideal resident is able to hold something in their hands, understand what you offer,...
by Marissa Carpenter | Apr 29, 2022 | Apartment Marketing, Blog, Branding
Rebranding apartments can be a huge undertaking in terms of time and money. If the rebrand is done successfully, you can enjoy lasting effects, such as better visual and verbal branding alignment, along with improved brand recognition from your current and prospective...
by Hannah Warne | Mar 15, 2022 | Apartment Marketing, Blog, Branding, Email Marketing, Social Media
The multifamily market is competitive. If your metrics just aren’t cutting it, it might be time to start looking for answers—and evaluating your marketing strategy for common digital marketing mistakes is a good place to start. While marketing may seem like a small...
by Marissa Carpenter | Feb 9, 2022 | Apartment Marketing, Blog, Branding, Brochures, Print Collateral, Signage, Uncategorized, Virtual Leasing
It’s easier than ever to use QR codes to your advantage when it comes to marketing your apartment community. Sure, QR codes used to get a bad rap. You’d need to have a separate app on your phone to read the QR code in the little black and white square. No longer. Now,...
by Marissa Carpenter | Jan 20, 2022 | Apartment Marketing, Blog, Branding
When it comes to marketing your apartment community, sometimes it helps to get back to basics. You can certainly continue to offer cutting-edge technology and modern options for all your future community residents. However, creating mission, vision and values...
by Marissa Carpenter | Nov 3, 2021 | Apartment Marketing, Blog, Branding, Prospect Marketing
Every marketing director knows: branding is important–it tells your ideal future resident what you’re like, what to expect, and how seriously to take you. Curated lifestyle stock photos can help you build your brand while painting a picture for prospective...
