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Print Marketing’s Not Dead!

Print Marketing’s Not Dead!

by Marissa Carpenter | May 12, 2022 | Blog, Branding, Brochures, Campaigns and Programs, Print Collateral

Is print marketing still relevant, or is it completely dead? Depending on your target resident and the marketing goals you’ve put in place, it could be your best-kept secret. If your ideal resident is able to hold something in their hands, understand what you offer,...
Rebranding Apartments? Ask These 5 Questions First.

Rebranding Apartments? Ask These 5 Questions First.

by Marissa Carpenter | Apr 29, 2022 | Apartment Marketing, Blog, Branding

Rebranding apartments can be a huge undertaking in terms of time and money. If the rebrand is done successfully, you can enjoy lasting effects, such as better visual and verbal branding alignment, along with improved brand recognition from your current and prospective...
Digital Marketing Mistakes in Multifamily Housing and How to Avoid Them

Digital Marketing Mistakes in Multifamily Housing and How to Avoid Them

by Hannah Warne | Mar 15, 2022 | Apartment Marketing, Blog, Branding, Email Marketing, Social Media

The multifamily market is competitive. If your metrics just aren’t cutting it, it might be time to start looking for answers—and evaluating your marketing strategy for common digital marketing mistakes is a good place to start.  While marketing may seem like a small...
QR Codes for Apartment Marketing Success

QR Codes for Apartment Marketing Success

by Marissa Carpenter | Feb 9, 2022 | Apartment Marketing, Blog, Branding, Brochures, Print Collateral, Signage, Uncategorized, Virtual Leasing

It’s easier than ever to use QR codes to your advantage when it comes to marketing your apartment community. Sure, QR codes used to get a bad rap. You’d need to have a separate app on your phone to read the QR code in the little black and white square. No longer. Now,...
Mission, Vision, and Values That Make Apartment Community Culture a Top Amenity

Mission, Vision, and Values That Make Apartment Community Culture a Top Amenity

by Marissa Carpenter | Jan 20, 2022 | Apartment Marketing, Blog, Branding

When it comes to marketing your apartment community, sometimes it helps to get back to basics. You can certainly continue to offer cutting-edge technology and modern options for all your future community residents. However, creating mission, vision and values...
Curated Stock Images Will Capture Your Residents’ Attention

Curated Stock Images Will Capture Your Residents’ Attention

by Marissa Carpenter | Nov 3, 2021 | Apartment Marketing, Blog, Branding, Prospect Marketing

Every marketing director knows: branding is important–it tells your ideal future resident what you’re like, what to expect, and how seriously to take you. Curated lifestyle stock photos can help you build your brand while painting a picture for prospective...
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  • Blogs are Beneficial for Property Management Companies Too!
  • Rebranding Apartments? Ask These 5 Questions First.
  • Writing a Call-to-Action: Everything You Need to Know
  • Social Media Can Connect Residents and Prospects to Staff

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