by Stacey | Sep 19, 2023 | All Articles, Marketing
OH MY GOURD, IT’S MARKETING BUDGET SEASON Happy marketing budget season to all who observe! In multifamily marketing, our budget season isn’t necessarily the same as everyone else. What do you need to think about and what do you need to pay attention to? As always,...
by Stacey | Sep 5, 2023 | All Articles, Copywriting, Marketing
Start injecting personality into your brand messaging. Make your marketing sing a little bit. There are so many run-of-the mill marketing messages. It’s all information and no spice. “Now Leasing” is like white rice without a hint of anything else. Certainly...
by Stacey | Aug 25, 2023 | All Articles, Branding, Marketing
Discovering your ideal resident profile (IRP) is the best way to create a community that can align its branding with its audience—and be successful. But how can you determine your resident demographics? Why do you want to spend the time doing it? What’s the IRP really...
by Stacey | Aug 14, 2023 | All Articles, Marketing
It’s way more than an address—understanding the location of your community is important for successful apartment branding. Location should be one of the external factors that influences your branding, more so than most other things. Location can tell you: trends,...
by Stacey | Aug 7, 2023 | All Articles, Marketing
Multifamily Branding Example Shines on a Custom Website THE STORY Branding development can be beautiful when you find the right mutual partnership, as we learned with our friends at Viking Residential. Viking Residential is a real estate investment, development and...
by Stacey | Jul 22, 2023 | All Articles, Branding, Marketing
Co-Authored by Martha Bader, Director of Marketing and Programming, Arden Stock photography in branding and marketing has a significant impact on outcomes, connection, and inclusion. It’s natural to pick only the most beautiful, the most youthful, and the smiliest...
