by Stacey | Apr 25, 2024 | All Articles, Marketing
Multifamily marketers, the 2024 AIM (Apartment Innovation & Marketing) Conference is almost here! In Huntington Beach, CA, it’s one of our favorites to attend—and to sponsor. Heading to a conference is definitely a big chunk of your marketing budget, so it’s best...
by Stacey | Apr 21, 2024 | All Articles, Marketing
On the back of a napkin, a quick sketch. In Microsoft Paint, a quick pixel-by-pixel outline of a future blueprint. A developed architectural drawing of the elevation. And today: A soft-ware generated, photorealistic rendering for multifamily marketing. What does it...
by Stacey | Mar 31, 2024 | All Articles, Marketing
It’s Maintenance Appreciation month! In the background of your apartment crew, and as the backbone of your community, your maintenance crew needs a little appreciation! They keep things running smoothly, often on call for your residents anytime there’s a repair...
by Stacey | Mar 18, 2024 | All Articles, Branding, Marketing
At the Multifamily Social Media Summit 2024, multiple speakers are talking on how to attract Gen Z. Do you speak Gen Z’s language? Do you know what makes them tick…is TikTok really the only way? Understanding how Gen Z interacts with brands—in this case, apartment...
by Stacey | Mar 10, 2024 | All Articles, Marketing
Multifamily marketers, the 2024 MSMS (Multifamily Social Media Summit) is just around the corner! We look forward to it every year. Attending a conference can be a huge investment, and planning out your personal schedule can help you see everything you want, and help...
by Stacey | Feb 26, 2024 | All Articles, Branding, Copywriting, Marketing
We’re tired of luxury in multifamily. What once meant exclusive and the best-of-the-best, now seems surprisingly standard.When multifamily overstates their offerings and over-inflates the descriptions of their usual or typical amenities, they’re not being truthful....
