by Stacey | Aug 25, 2024 | All Articles, Branding, Marketing
Brand development in the multifamily market is the first step for the attention, engagement, and loyalty of your current residents and prospects. Brand reputation can create demand for units, while brand experience can keep your residents renewing. But can you...
by Stacey | Aug 20, 2024 | All Articles, Branding, Marketing
One of the best rules for business: know the customer before marketing the product. Likewise for multifamily communities, you must know your multifamily customer persona. (But we like to call it the Ideal Resident Profile (IRP) in multifamily.)When you have enough...
by Stacey | Jun 20, 2024 | All Articles, Marketing
You know the whole “golden hour” perfect lighting part of the day? Well, the summer months are the “golden hour” season of the year—the time when everything looks a little better, a little dreamier. Use our property photography checklist to get the best photography of...
by Stacey | Jun 10, 2024 | All Articles, Marketing
Multifamily conference season is still going strong. Up next: NAA Apartmentalize 2024! This year it’s taking place in Philly, the city of brotherly love. Apartmentalize offers learning, networking, and solutions specifically for multifamily, and helps you stay current...
by Stacey | Jun 2, 2024 | All Articles, Branding, Marketing
Zipcode Creative is a creative agency for multifamily branding. If you came here wondering about the difference between branding vs. marketing, you’ve come to the right place. Branding Vs. Marketing At A Glance First off, let’s get clear about what’s what.Branding is...
