by Stacey | Feb 26, 2024 | All Articles, Branding, Copywriting, Marketing
We’re tired of luxury in multifamily. What once meant exclusive and the best-of-the-best, now seems surprisingly standard.When multifamily overstates their offerings and over-inflates the descriptions of their usual or typical amenities, they’re not being truthful....
by Stacey | Feb 18, 2024 | All Articles, Branding, Marketing
Are community sitemaps glamorous? They certainly can be. A well-designed property sitemap is a beautiful and useful tool for your multifamily community. At Zipcode Creative, we’ve mastered the art of community sitemaps, knowing they’re key for communities to secure...
by Stacey | Feb 8, 2024 | All Articles, Branding, Marketing
Every time you open a word doc to create a design, a graphic designer knows and sighs. Unbreak every graphic designer’s heart by knowing the rules, best practices, and really, the greatest guidance for your multifamily designs. With graphic design, it’s easy to make...
by Stacey | Feb 5, 2024 | All Articles, Marketing
February is Resident Appreciation Month! Fewer people are buying homes, so while staying in a community is the path of least resistance—it should be more than that. Residents renewing their lease should be filled with comfort! Multifamily communities everywhere should...
by Stacey | Jan 14, 2024 | All Articles, Branding, Marketing
Creating culture and movement with apartment branding is easier said than done. A few tips can make a framework that’s a little easier to follow. Read on for the 7 ways to help bring your Class-A lease up or new construction apartment brand into the “mover and shaker”...
by Stacey | Jan 10, 2024 | All Articles, Branding, Marketing
New Year, New Budget! Peace out, 2023. Same with last year’s budget? That’s in the rear view mirror, too. But the lessons you learned from last year’s budget and spending and results…should be front and center as you prepare for spending for multifamily marketing in...