by Stacey | Sep 5, 2023 | All Articles, Copywriting, Marketing
Start injecting personality into your brand messaging. Make your marketing sing a little bit. There are so many run-of-the mill marketing messages. It’s all information and no spice. “Now Leasing” is like white rice without a hint of anything else. Certainly...
by Stacey | Mar 28, 2023 | All Articles, Copywriting
Reaching your ideal resident through the written word isn’t a huge secret; it’s just knowing how to write easy to read multifamily copywriting. There are five tips that will help you get there, fast. Speaking of fast… 1. Write for Short Attention Spans This means...
by Stacey | Feb 12, 2023 | All Articles, Branding, Copywriting
What is Brand Voice for Apartments? DEFINITION Show your brand through words. Connect to your audience. Bring in your: Personality: through tone; your Style: through descriptions; and Clarity: through explanations. Brand voice for apartments is the hidden string that...
by Stacey | Feb 6, 2023 | All Articles, Branding, Copywriting
We’re all for using storytelling in multifamily branding. So many brands (beyond apartment communities) are already focused on telling a compelling story to connect with their audience emotionally. Maybe this is through the brand’s history, values, or mission, through...
by Stacey | Jan 23, 2023 | All Articles, Copywriting
AI copywriting for apartments sounds intriguing, doesn’t it? Ah, think of all the money we could save. And that’s where the savings end. Sure, you may save money on the copywriting, but what are you sacrificing? We dug in and tried out Chat GPT for you, testing out...
by Stacey | Jan 5, 2023 | All Articles, Copywriting
Writing apartment taglines or headlines isn’t as tough as you might think. All it takes is a touch of creativity and a few tried-and-true guidelines. Work within our handy tips and you’ll be writing memorable taglines and headlines for your community in no time!...
