by Stacey | Jul 1, 2024 | All Articles, Branding, Copywriting
Writing for Brand Voice vs. SEO Marketing your multifamily community means you have to pay attention to your writing from every angle. It has to sell and convince—but first it has to be found. SEO gets your audience to your website (from those magical Google results)....
by Stacey | Mar 3, 2024 | All Articles, Branding, Copywriting, Graphic Design
Your branding should be everywhere! It doesn’t stop with logos and brochures. You must bring your brand to every corner your communications and interactions reach, both digital and physical. And this certainly includes branding apartment emails for both prospects and...
by Stacey | Feb 26, 2024 | All Articles, Branding, Copywriting, Marketing
We’re tired of luxury in multifamily. What once meant exclusive and the best-of-the-best, now seems surprisingly standard.When multifamily overstates their offerings and over-inflates the descriptions of their usual or typical amenities, they’re not being truthful....
by Stacey | Jan 21, 2024 | All Articles, Branding, Copywriting
Naming apartments is a tricky game—and creating it to be one-of-a-kind is the NAME of the game, pun completely intended. What Can an Apartment Name Do? The purpose of a name? It’s shorthand for who your brand is. It gives a snippet of an idea. A name is the first...
by Stacey | Oct 16, 2023 | All Articles, Copywriting
Copywriting, Defined What is copywriting? Copywriting is promotion, through words. These words can be persuasive or interesting, and they prompt the reader to use a business, a service, or an organization. Copywriters have to create text that can be adapted for any...
