by Stacey | Sep 28, 2022 | Apartment Marketing, Blog, Branding, Typography
When you’re designing your marketing materials, it’s easy to get caught up in the photos and design elements. These components can make a big impact and immediately attract the viewer’s attention—but there’s another part of design that’s equally important and...
by Stacey | Sep 19, 2022 | Apartment Marketing, Blog, Signage
First Impressions = Curb Appeal Signage Creative apartment marketing is reliant on brand awareness—and a sign for your community is the first touch. Think of it like an introduction. And also be aware: first impressions absolutely count. When it comes to curb appeal,...
by Stacey | Sep 19, 2022 | Apartment Marketing, Blog, Branding
Besides the name and logo, there’s another part of your branding that ensures your community is instantly recognizable: your color palette. Certain combinations of colors instantly recall certain brands—while bold primary shades of yellow, red, and blue represent...
by Marissa Carpenter | Sep 14, 2022 | Apartment Marketing, Blog, Holidays and Seasons
Fall is the perfect time to think through your apartment staging strategy. As the days get shorter and the smell of autumn lingers in the air, you’ll need to prepare your model suite for the other changes the season brings: adults moving into active adult housing,...
by Stacey | Sep 6, 2022 | Apartment Marketing, Blog, Photography
They say a picture is worth a thousand words—and it’s true. An image quickly portrays a certain attitude, vibe, and emotion, all in just a glance. So when choosing lifestyle stock photography for your community’s marketing materials, it’s important to pick wisely. ...
by Marissa Carpenter | Aug 17, 2022 | Apartment Marketing, Blog
The VIP type experience doesn’t have to be limited five-star hotels and 24-hour concierge service. With your apartment community, you can attract residents by having every bit of neighborhood knowledge at your fingertips. By showing your investment in the community...
