by Stacey | Oct 3, 2023 | All Articles, Branding
So your company is taking over a community’s management. Or you’ve purchased a building and are now going to be responsible for management. There are so many moving pieces. In the midst of all the hectic days and stress, remember: Apartments are brands, too. Along...
by Stacey | Sep 26, 2023 | All Articles, Branding
Branding apartments in alignment with the multifamily property class designation just makes sense. For example, do you think if one (very lucky) ad agency worked with Nissan and Mercedes-Benz they would try to sell them on the exact same branding package? Do...
by Stacey | Sep 19, 2023 | All Articles, Marketing
OH MY GOURD, IT’S MARKETING BUDGET SEASON Happy marketing budget season to all who observe! In multifamily marketing, our budget season isn’t necessarily the same as everyone else. What do you need to think about and what do you need to pay attention to? As always,...
by Stacey | Sep 12, 2023 | All Articles, Branding
Let’s talk branding basics for your apartment. It’s the start of fall, and summer is over. Time to get back to school and back to basics. For your apartment community… Why Branding? Branding is needed. But why?Perhaps you’ve just spent a ton of time and money on your...
by Stacey | Sep 5, 2023 | All Articles, Copywriting, Marketing
Start injecting personality into your brand messaging. Make your marketing sing a little bit. There are so many run-of-the mill marketing messages. It’s all information and no spice. “Now Leasing” is like white rice without a hint of anything else. Certainly...
by Stacey | Aug 25, 2023 | All Articles, Branding, Marketing
Discovering your ideal resident profile (IRP) is the best way to create a community that can align its branding with its audience—and be successful. But how can you determine your resident demographics? Why do you want to spend the time doing it? What’s the IRP really...
