by Marissa Carpenter | May 12, 2022 | Blog, Branding, Brochures, Campaigns and Programs, Print Collateral
Is print marketing still relevant, or is it completely dead? Depending on your target resident and the marketing goals you’ve put in place, it could be your best-kept secret. If your ideal resident is able to hold something in their hands, understand what you offer,...
by Hannah Warne | May 12, 2022 | Apartment Marketing, Blog, Websites
While blogging might seem like something for big brands and influencers, it’s actually an effective way for any business to connect with its audience. Blogs offer property management companies a place to share long-form content that showcases your expertise, allows...
by Marissa Carpenter | Apr 29, 2022 | Apartment Marketing, Blog, Branding
Rebranding apartments can be a huge undertaking in terms of time and money. If the rebrand is done successfully, you can enjoy lasting effects, such as better visual and verbal branding alignment, along with improved brand recognition from your current and prospective...
by Hannah Warne | Apr 27, 2022 | Apartment Marketing, Blog, Email Marketing, Prospect Marketing, Websites
If you have a marketing strategy, a distribution plan, and your community branding all ready to go, you’re well on your way to having your marketing department up and running. But while you’re looking at the bigger picture, be sure not to overlook the smaller details...
by Marissa Carpenter | Apr 11, 2022 | Apartment Marketing, Blog, Resident Retention, Social Media
Social media can create familiarity and comfort with your brand—your community, in this case. But only if you know how to use it the right way. While some may think social media divides and distracts us (which it certainly can) your business can employ the right...
by Marissa Carpenter | Mar 30, 2022 | Apartment Marketing, Blog, Photography, Prospect Marketing
Professional photography can help residents picture themselves in your community. Well past our childhood filled with picture books, we adults still tend to gravitate toward imagery—especially photography. Though it takes some time (and some money) professional...
