by Stacey | Aug 21, 2023 | All Articles, Branding
What if your apartment community could communicate to your residents the same way that LuluLemon or Dunkin Donuts reached and engaged their customers? People are loyal to brands because of the community they can create within a specific niche. Your brand can and...
by Stacey | Aug 14, 2023 | All Articles, Marketing
It’s way more than an address—understanding the location of your community is important for successful apartment branding. Location should be one of the external factors that influences your branding, more so than most other things. Location can tell you: trends,...
by Stacey | Aug 7, 2023 | All Articles, Marketing
Multifamily Branding Example Shines on a Custom Website THE STORY Branding development can be beautiful when you find the right mutual partnership, as we learned with our friends at Viking Residential. Viking Residential is a real estate investment, development and...
by Stacey | Jul 30, 2023 | All Articles, Branding
Tailoring Your Branding and Messaging Around Renter Preferences Residents and prospects are becoming choosier these days—both because they can pick and choose among all the options, and because so many may be “forever renters” rather than homeowners. They’re...
by Stacey | Jul 22, 2023 | All Articles, Branding, Marketing
Co-Authored by Martha Bader, Director of Marketing and Programming, Arden Stock photography in branding and marketing has a significant impact on outcomes, connection, and inclusion. It’s natural to pick only the most beautiful, the most youthful, and the smiliest...
by Stacey | Jul 18, 2023 | All Articles, Branding
With less stock in the home market, and the rental market becoming pricier, housing is continuing to be difficult for both homebuyers and renters to come by. As a sort-of-solution, home builders and investors have now introduced “build-to-rent” (BTR) communities, also...
