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Handling Negative Comments on Social Media

Handling Negative Comments on Social Media

Handling negative comments on social media is as important for managing your online reputation as social media is key in marketing your apartment community. Social media is great for leveraging leasing incentives, showcasing available units, or promoting upcoming...

How to Use TikTok to Your Advantage in Apartment Marketing

How to Use TikTok to Your Advantage in Apartment Marketing

Tap into existing real estate trends to promote your community on this booming social platform, TikTok. While marketing on social media channels like Facebook and Instagram has become the norm for multifamily communities, it’s important to not just do what you know...

QR Codes for Apartment Marketing Success

QR Codes for Apartment Marketing Success

It’s easier than ever to use QR codes to your advantage when it comes to marketing your apartment community. Sure, QR codes used to get a bad rap. You’d need to have a separate app on your phone to read the QR code in the little black and white square. No longer. Now,...

Evergreen Content Keeps Your Apartment Marketing Fresh

Evergreen Content Keeps Your Apartment Marketing Fresh

Ever heard the phrase “work smarter, not harder”? Sometimes it’s true–sometimes it’s a matter of making sure you’re using everything you have but making it better. Enter: Evergreen content.WHAT IS EVERGREEN CONTENT? Called evergreen, because the content is always...

Know Your Selling Points: Appeal to Every Resident

Know Your Selling Points: Appeal to Every Resident

Apartment communities can have a very particular demographic, whether because of their amenity offering, their location, or the way they have advertised, apartment residents can be similar in age, interest, or needs. However, if you are looking for ways to expand your...

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