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Apartment Photography Checklist Optimized for Marketing
You know the whole “golden hour” perfect lighting part of the day? Well, the summer months are the “golden hour” season of the year—the time when everything looks a little better, a little dreamier. Use our property photography checklist to get the best photography of...
Branding Multifamily Value-Add Communities
New “luxury” style communities are coming into the market at break-neck pace. As they dominate the market, older multifamily communities are struggling to keep up and compete with their newer, more modern counterparts. Even if your older communities aren’t the newest...
NAA Apartmentalize 2024 Guide for Multifamily Marketers
Multifamily conference season is still going strong. Up next: NAA Apartmentalize 2024! This year it’s taking place in Philly, the city of brotherly love. Apartmentalize offers learning, networking, and solutions specifically for multifamily, and helps you stay current...
Branding vs. Marketing in Multifamily
Zipcode Creative is a creative agency for multifamily branding. If you came here wondering about the difference between branding vs. marketing, you’ve come to the right place. Branding Vs. Marketing At A Glance First off, let’s get clear about what’s what.Branding is...
MME Conference Recap: A Look Inside the Exclusive Multifamily Marketing Event
MME 2024 has just wrapped up! And we couldn’t be more excited for next year’s event Multifamily Marketing East (MME) is an invite-only, limited-access conference. It’s less about being exclusive, and more about concentrated and focused. If you missed out, the content...
Lessons in Hospitality Branding—For Multifamily
Guest Post by Stephanie Shore, Director of Marketing and Brand Development, Bozzuto (formerly with Marriott International and Hilton)Multifamily branding and marketing could take some notes from other industries—like hospitality. In hospitality branding, the critical...
Branding for East Coast
Multifamily Marketing East is the premier East Coast multifamily marketing event. Held in Baltimore, Maryland, it’s exclusive—invitation-only. This year it’s free for invited attendees, and includes access to all the sessions, plus breakfast, lunch, and refreshments...
The Power of Your Apartment’s Brand in PPC Advertising
Pay-per-click digital advertising is essential for multifamily marketers to promote their apartments on social media, websites, and, most notably, Google as the primary search engine, with targeted advertisements incorporating text, images, and videos highlighting a...
AIM 2024 Guide: Get the Most from Attending, Multifamily Marketers
Multifamily marketers, the 2024 AIM (Apartment Innovation & Marketing) Conference is almost here! In Huntington Beach, CA, it’s one of our favorites to attend—and to sponsor. Heading to a conference is definitely a big chunk of your marketing budget, so it’s best...
Multifamily Branding and Design.
©2023 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC