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Tailoring Your Branding and Messaging Around Renter Preferences
Tailoring Your Branding and Messaging Around Renter Preferences Residents and prospects are becoming choosier these days—both because they can pick and choose among all the options, and because so many may be “forever renters” rather than homeowners. They’re...
Stock Photography in Branding and Its Impact Potential on Residents
Co-Authored by Martha Bader, Director of Marketing and Programming, ArdenStock photography in branding and marketing has a significant impact on outcomes, connection, and inclusion. It’s natural to pick only the most beautiful, the most youthful, and the smiliest...
Build-To-Rent (BTR) Communities—Coming to a Town Near You
With less stock in the home market, and the rental market becoming pricier, housing is continuing to be difficult for both homebuyers and renters to come by. As a sort-of-solution, home builders and investors have now introduced “build-to-rent” (BTR) communities, also...
Is Apartment Branding Worth The Cost?
Apartment branding certainly costs money—but is branding worth it? Quick answer: Yes. Good branding is definitely worth the investment for apartment communities. Branding can help any business be more successful, especially in the multifamily business.What’s Involved...
Using Renderings for Apartment Marketing
Using Renderings for Apartment MarketingRenderings for apartment marketing could be the difference between scrolling past the website and a signed lease. Learn more about why using renderings for apartment marketing is important—and how best to put them to use. What...
What’s Included in Apartment Brand Guidelines?
Ever wish there was a roadmap for apartment branding? Meet apartment brand guidelines. This…map won’t look like anyone else’s. Except for the main elements that are required for any map: scale, latitude, longitude, compass. And When you have every piece of your brand...
Branding and Marketing Corporate Multifamily Real Estate
Multifamily branding and marketing is fantastic. We love it. But it’s not all we do. We also work on branding corporate property management companies. All that to say: we speak your language, regardless of which side of multifamily you’re on, be it management,...
Outsourced Branding and Specialty Design for Multifamily Marketing
Is it better to get the job done or not do it at all? Consider outsourced branding, for instance. Even if you don’t typically turn to an outside agency for help, you may eventually find that your marketing team is slammed. That’s when outsourcing the work could be...
Brand Promise – The “Vows” of Your Apartment Community
What is a Brand Promise? Everytime your brand shows up visually or verbally, there is a specific association with what your apartment brand offers as an experience to its clientele or residents. That’s the brand promise. Each time your brand messaging and visual...
Multifamily Branding and Design.
©2023 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC