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Digital Marketing Mistakes in Multifamily Housing and How to Avoid Them
The multifamily market is competitive. If your metrics just aren’t cutting it, it might be time to start looking for answers—and evaluating your marketing strategy for common digital marketing mistakes is a good place to start. While marketing may seem like a small...
Handling Negative Comments on Social Media
Handling negative comments on social media is as important for managing your online reputation as social media is key in marketing your apartment community. Social media is great for leveraging leasing incentives, showcasing available units, or promoting upcoming...
How to Use TikTok to Your Advantage in Apartment Marketing
Tap into existing real estate trends to promote your community on this booming social platform, TikTok. While marketing on social media channels like Facebook and Instagram has become the norm for multifamily communities, it’s important to not just do what you know...
Apartment Social Media Series: Content to Engage Prospects & Residents
Show off all your community has to offer by creating easy-to-schedule weekly apartment social media content. Do you dread doing social media for your community? Instead of feeling like it’s a tedious task, social media should be a fun and exciting way for you to show...
QR Codes for Apartment Marketing Success
It’s easier than ever to use QR codes to your advantage when it comes to marketing your apartment community. Sure, QR codes used to get a bad rap. You’d need to have a separate app on your phone to read the QR code in the little black and white square. No longer. Now,...
Evergreen Content Keeps Your Apartment Marketing Fresh
Ever heard the phrase “work smarter, not harder”? Sometimes it’s true–sometimes it’s a matter of making sure you’re using everything you have but making it better. Enter: Evergreen content.WHAT IS EVERGREEN CONTENT? Called evergreen, because the content is always...
Mission, Vision, and Values That Make Apartment Community Culture a Top Amenity
When it comes to marketing your apartment community, sometimes it helps to get back to basics. You can certainly continue to offer cutting-edge technology and modern options for all your future community residents. However, creating mission, vision and values...
Leasing Incentives That Work as an Effective Marketing Campaign
Convince prospects to become your newest residents by strategically marketing your ongoing leasing incentives. If you have a can’t-miss leasing special going on, it’s time to shout it from the rooftops! Incentives are an amazing way to get prospective residents who...
Know Your Selling Points: Appeal to Every Resident
Apartment communities can have a very particular demographic, whether because of their amenity offering, their location, or the way they have advertised, apartment residents can be similar in age, interest, or needs. However, if you are looking for ways to expand your...
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