BLOG
Brand Differentiation: Multifamily Mini-Marketing Insights
Welcome to the Multifamily Mini-Marketing Insights Series! Marketing your multifamily community is a big task. And while your best marketing methods might be happy accidents, you can be a lot more effective if you’re proactive about building the foundational marketing...
Attracting the Right Residents: Active Senior Living
When you’re targeting a specific type of resident, it’s more important than ever to understand what they’re looking for. If your community is set-up specifically for active senior living, creating programs, amenities, and a culture that supports their needs should be...
Attracting the Right Residents: Student Housing
Whether your apartment community is conventional housing near a major college or university, or if you have specified student housing, it’s important to attract the right residents. Student housing marketing is vital to the success of your community. Since your...
Attracting the Right Residents: Conventional Housing
The first rule of marketing to prospective residents in conventional housing: know your target audience. Depending on your city and specific neighborhood, your key demographic can range widely, all the way from young professionals to empty nesters—and anything in...
Naming Amenities Strategically to Attract Prospects
To attract prospective residents, it’s all about standing out in the crowd. No matter the region, most renters look at five or more apartments before deciding where to sign their lease, so setting your community apart from your competitors is integral to convincing...
Staging Apartments for Summer Tours
When staging model units and common areas for summer apartment tours, everyone loves a fresh and fun take on the usual. Bring a little fun to your spaces to show off your best side to your prospective residents with staging apartments for summer. Why is summer staging...
Pet-Friendly Apartment Marketing Strategies & Campaigns
If you’re a pet-friendly apartment community, you already know: it’s a big draw for many of your residents. Capitalize on this special offering, and build up your residents’ confidence in your community’s pet friendliness through both creating a pet’s paradise (and...
Web Forms for Multifamily Lead Capture
Get web visitors to convert by thinking more strategically about your forms. In a sea of competition, sometimes it can be tough to generate those leads you’re looking for. If you’re getting good website traffic, but your visitors aren’t converting into leads, it might...
Print Marketing’s Not Dead!
Is print marketing still relevant, or is it completely dead? Depending on your target resident and the marketing goals you’ve put in place, it could be your best-kept secret. If your ideal resident is able to hold something in their hands, understand what you offer,...
Let’s CREATE
Say Hello!
Give us a shout and let us know what’s on your mind. We want to hear more about your community and what your current marketing looks like.
Multifamily Branding and Design.
©2022 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC