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Lessons in Hospitality Branding—For Multifamily
Guest Post by Stephanie Shore, Director of Marketing and Brand Development, Bozzuto (formerly with Marriott International and Hilton)Multifamily branding and marketing could take some notes from other industries—like hospitality. In hospitality branding, the critical...
Branding for East Coast
Multifamily Marketing East is the premier East Coast multifamily marketing event. Held in Baltimore, Maryland, it’s exclusive—invitation-only. This year it’s free for invited attendees, and includes access to all the sessions, plus breakfast, lunch, and refreshments...
The Power of Your Apartment’s Brand in PPC Advertising
Pay-per-click digital advertising is essential for multifamily marketers to promote their apartments on social media, websites, and, most notably, Google as the primary search engine, with targeted advertisements incorporating text, images, and videos highlighting a...
AIM 2024 Guide: Get the Most from Attending, Multifamily Marketers
Multifamily marketers, the 2024 AIM (Apartment Innovation & Marketing) Conference is almost here! In Huntington Beach, CA, it’s one of our favorites to attend—and to sponsor. Heading to a conference is definitely a big chunk of your marketing budget, so it’s best...
Photorealistic Renderings—A Game Changer for New Development Leasing
On the back of a napkin, a quick sketch. In Microsoft Paint, a quick pixel-by-pixel outline of a future blueprint. A developed architectural drawing of the elevation. And today: A soft-ware generated, photorealistic rendering for multifamily marketing. What does it...
Branding Adaptable Reuse Multifamily Developments
The advent of adaptive reuse multifamily developments is now. But what is adaptive reuse—and why is it suddenly popular? Adaptive reuse is redevelopment that takes an existing structure and adapts it for another use. In multifamily developments, this can look like a...
Corporate Rebrand for Property Management Companies
Time for a property management corporate rebrand, multifamily marketer? Perhaps the whole marketing team is in on the idea. It’s been in the works, you’ve collected preliminary quotes, estimated a possible budget, but now: you need to get the rest of the team on...
Happy Maintenance Appreciation Month
It’s Maintenance Appreciation month! In the background of your apartment crew, and as the backbone of your community, your maintenance crew needs a little appreciation! They keep things running smoothly, often on call for your residents anytime there’s a repair...
Apartment Logo Design – Branding Ground-Up Developments
Let’s talk apartment logo design. Logos are more than a symbol—they state something, particularly in multifamily brands. In this blog, we’ll let you into our creative process for logo design for new developments. First, we provide multiple design options (with a...
Multifamily Branding and Design.
©2023 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC