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Owners and Developers and Apartment Branding
Why Should Owners and Developers Be Involved in Apartment Branding? Good business sense will help us let owners and developers in on a little secret: branding is a huge component of how your community is perceived. And if we know anything about reviews,...
Apartment Branding for Corporate-Level Operators and Marketers
Apartment branding for corporate-level operators and marketers can have a huge impact. Much of the branding that’s used in the community comes from the top down, and it’s your responsibility to create and keep a positive brand reputation. And that’s not all, really....
Regional Property Managers and Multifamily Branding
Regional managers have a lot on their plate, from budgets to facility maintenance to resident satisfaction. But is branding really part of your job description as well? Absolutely, because marketing is. Read on about how multifamily branding should be one of your...
Leasing Agents Onsite and Multifamily Branding
What does multifamily branding have to do with leasing agents onsite? Loyalty built on trust built on recognition. Your branding has to be dialed in for that to happen. Where does branding show up for onsite leasing agents? Marketing collateral, signage and any...
Implementing Brand Guidelines for Multifamily On-Site
What are Brand Guidelines? Apartment brand guidelines are like a road map to your apartment community’s brand. You’ll be able to get where you want to go with this map in hand! Breakdown of Apartment Brand Guidelines Everything you ever wanted to know about...
What is Graphic Design?
Graphic Design, Defined You asked, we’re here to answer. Graphic design is the art of putting together text and/or images to communicate an idea. Designs are typically found on websites, in advertising, on marketing collateral, or through typography. Similarly to...
What is Copywriting and Why Does Multifamily Need It?
Copywriting, Defined What is copywriting? Copywriting is promotion, through words. These words can be persuasive or interesting, and they prompt the reader to use a business, a service, or an organization. Copywriters have to create text that can be adapted for any...
What is Branding for Multifamily?
If you read our Branding Basics post and wanted more—especially around multifamily branding, and how branding is different than marketing, we’re here to help.Is Branding Just Logos? Nope! Branding is a combination of identifying visuals (photos, images, icons, fonts,...
Multifamily Takeover Acquisition Rebrand—Made Easier
So your company is taking over a community’s management. Or you’ve purchased a building and are now going to be responsible for management. There are so many moving pieces. In the midst of all the hectic days and stress, remember: Apartments are brands, too. Along...
Multifamily Branding and Design.
©2023 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC
©2022 zipcode creative, a division of Feeney+Bryant, LLC