by Marissa Carpenter | Jul 20, 2022 | Apartment Marketing, Blog, Email Marketing
Email marketing: It can all feel a little mysterious. If measuring your “open rate” is about as scientific as you get, it’s time to take a closer look at your email marketing, especially as it relates to your sales funnel. From leads to residents, it’s important to...
by Hannah Warne | Apr 27, 2022 | Apartment Marketing, Blog, Email Marketing, Prospect Marketing, Websites
If you have a marketing strategy, a distribution plan, and your community branding all ready to go, you’re well on your way to having your marketing department up and running. But while you’re looking at the bigger picture, be sure not to overlook the smaller details...
by Hannah Warne | Apr 5, 2022 | Apartment Marketing, Email Marketing, Prospect Marketing
Get prospects to open your marketing emails by grabbing their attention in their inbox. Email marketing is an important part of any community’s strategy. But once you’ve identified your different audience segments, outlined the content for each email, and started to...
by Hannah Warne | Mar 15, 2022 | Apartment Marketing, Blog, Branding, Email Marketing, Social Media
The multifamily market is competitive. If your metrics just aren’t cutting it, it might be time to start looking for answers—and evaluating your marketing strategy for common digital marketing mistakes is a good place to start. While marketing may seem like a small...
by Hannah Warne | Jan 20, 2022 | Apartment Marketing, Blog, Email Marketing, Prospect Marketing, Social Media
Convince prospects to become your newest residents by strategically marketing your ongoing leasing incentives. If you have a can’t-miss leasing special going on, it’s time to shout it from the rooftops! Incentives are an amazing way to get prospective residents who...
by Hannah Werne & Christine O'Toole | Feb 5, 2021 | Blog, Email Marketing, Prospect Marketing
Effective Email Marketing for Apartment Communities As more and more people are moving towards digital over analog, all businesses have had to adapt how they approach their marketing—and real estate is no different. While printed ads, direct mailers, and signage are...
