by Stacey | Oct 19, 2022 | All Articles, Branding, Copywriting
You have big plans for your community. It’s a new construction and you want to make sure you’re getting off on the right foot during the lease-up phase. Or maybe you’ve come to a community with a goal to rebrand and want to leave all the unengaging old branding (or...
by Stacey | Oct 4, 2022 | All Articles, Branding, Copywriting
When you work with a creative agency to develop your brand style guidelines, you may be expecting them to create your visual branding components like your logo and brand colors. But what is often overlooked in brand guidelines are elements like tone of voice and...
by Stacey | Jul 20, 2022 | All Articles, Copywriting, Graphic Design, Marketing
Email marketing: It can all feel a little mysterious. If measuring your “open rate” is about as scientific as you get, it’s time to take a closer look at your email marketing, especially as it relates to your sales funnel. From leads to residents, it’s important to...
by Stacey | Jul 6, 2022 | All Articles, Branding, Copywriting
To attract prospective residents, it’s all about standing out in the crowd. No matter the region, most renters look at five or more apartments before deciding where to sign their lease, so setting your community apart from your competitors is integral to convincing...
by Stacey | Apr 27, 2022 | All Articles, Copywriting
If you have a marketing strategy, a distribution plan, and your community branding all ready to go, you’re well on your way to having your marketing department up and running. But while you’re looking at the bigger picture, be sure not to overlook the smaller details...
by Stacey | Apr 5, 2022 | All Articles, Copywriting
Get prospects to open your marketing emails by grabbing their attention in their inbox. Email marketing is an important part of any community’s strategy. But once you’ve identified your different audience segments, outlined the content for each email, and started to...