Marketing Strategies to Impress Prospects on Self-Guided Tours
Improve the entire on-site experience to show off your amenities and turn prospects into residents with these marketing strategies to impress prospects on self-guided tours.
As self-guided tours become more and more popular in our ever-changing world, there’s one question on everyone’s mind: What’s the best way to stand out to residents?
Without a leasing agent to showcase the best features and most popular amenities during an unattended tour, property managers and owners are being forced to think outside the box to adapt. Instead of relying on an agent to sell the space, it’s more important than ever to come up with creative ways to emphasize the unique elements of your property.
Instead of leaving residents unimpressed or underwhelmed, use these creative tactics to show off the best of what your building has to offer.
Easy & Efficient Entry
After residents have booked their tour, you’ll want to make the entire process as easy and simple as possible—almost as if by magic! When prospective residents first arrive, create a streamlined check-in process that grants them all the access they need right away. That could mean they’re let in by a doorman and given each key they need, or you could install a smart lock system that sends a code prior to their arrival.
Whichever method you choose, be sure to do a test run to ensure it all works exactly how it should. This is the first thing prospects experience when they arrive, so it’s important to double-check that it all goes smoothly to give the best possible first impression. A good first impression through ease of entry is one of the first marketing strategies to impress prospects on self-guided tours that shouldn’t be overlooked!
Multimedia Walking Tours
Your community has much more to offer in addition to the apartment units themselves – make sure to bring attention to the amenities and unique selling points of the entire building. While the apartment itself is likely what a touring prospect is most anxious to see in person, the community amenities provide an opportunity to set your property apart from the competition.
To showcase amenity spaces, outdoor areas, or other unique features, try developing a multimedia tour of the entire building. Opt for using a map in lieu of the leasing agent to avoid unnecessary contact while also emphasizing the things that residents love most. Apartment tour maps have become one of the proven marketing strategies to impress prospects on self-guided tours during social distancing.
Develop a personalized map with different destinations, so prospective residents can move about the building on their own and see each amenity space first-hand. You can even add an interactive element like a stamp at each stop, so they can check off each space as they visit. Incentivize them with a small gift, like a Starbucks gift card, from the leasing office if they mark off each amenity to help ensure they experience the best parts of the entire building.
Custom Signage & Table Tents
If you want to keep things simple and straightforward for both you and touring prospects, there’s no better avenue than custom signage. Try creating custom table tents to place throughout the apartment and amenity spaces to highlight special features. That way, even without a leasing agent present, prospects won’t miss the unit’s best selling points and will learn more about the most impressive and notable aspects of their future home.
From top-of-the-line countertops or industry-leading appliances in the kitchen to elevated fixtures or high-end finishes in the bathroom, table tents or other custom signage is a great way to subtly call out details that prospects might otherwise miss. Whether you incorporate a short description, your community logo, or a custom QR code to learn more, the sky’s the limit to your creativity—which makes customized signage one of the most flexible and versatile marketing strategies to impress prospects on self-guided tours!
If you’re ready to elevate your self-guided tour experience with custom signage, get in touch with our team today! From printed maps to door hangers to table tents, we’re experts at creating effective and elevated materials for multifamily communities.
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