Branding.

Designing mulitfamily real estate brands
that connect people to home.

Naming

The name of your company or community is the start of your brand. A name should be uncommon, memorable and, if possible, relatable. At Zipcode Creative, we pose names that consider three main things:

1. Your vision
2. Your customer
3. Your competition

We’ll present a handful of researched options for your use, with accompanying logic and inspiration behind the names. Before we send these options to you, we’ll ensure the names are legally available with a business name search and checking URL and social media availability.

What goes into naming?

Research & Discovery

Ideal Resident (or Client)
Community (or Company)
Location
Stakeholder Vision

Creative Conceptualizing

Viability of Use

US Trademark Search
Competition Search
Google Search
Website Domain Availability
Social Handle Availability

Logo Design

60% of consumers avoid companies with logos that have weird or unappealing designs, even if they have good reviews. So: Get a logo that can live up to your highest standards—and those of your residents. Our professional logo design service comes in tiers ranging from a refresh of the existing to a strategic new design. Every option we provide is backed by brand development research and close collaboration.

And since your logo goes everywhere your brand goes (brochures, banners, email signatures) it should be a perfect stand-in for your whole brand. An excellent logo can grab attention, set you apart from the competition, portray your professionalism, and tell a (very short) story of Your Community or Your Company. In short: the impact of a professionally designed logo is a worthy investment from any angle.

What Goes into Logo Design?

Research & Discovery

Ideal Resident (or Client)
Community (or Company)
Location
Competition
Stakeholder Vision

Marketing Strategy
Creative Conceptualizing

Visual Identity

Brand recognition is nothing without an identity: 55% of brand first impressions are visual, and it only takes 50 milliseconds for consumers to judge the visual appeal of your brand. A good brand should build trust and create loyalty by using recognizable visual elements that form connections with residents.

Choose which tier of our visual identity service you need, from the basic essentials to a robust library of visual cues that will instantly help your ideal resident or customer take notice and connect the dots, even across channels.

What Makes a Visual Identity?

Color Palette
Fonts & Typography
Patterns
Shapes
Textures
Overlays
Collage
Illustrations
Lifestyle Imagery
Iconography

And the way they all combine into design layouts.

VERBAL IDENTITY

If WHAT you say matters, then so does HOW you say it. A brand’s verbal identity embodies a place in the multifamily world that’s all your own. Brand voice is known to speak a certain way, care about specific things, and maybe crack a joke every so often.

Like other Zipcode Creative branding services, the verbal identity can range from basic guidelines to far beyond–the more in-depth we go with voice and tone development, the clearer the brand message will be to the right audience.