How Strategic Repositioning Helped 1306 Exchange Attract Young Professionals in Durham’s Competitive Market    
                
            
        
    
   			 
			
 			 											
	
						
			
	
	
			
						
    
        
            
            
            
                
                    
        How Strategic Branding Research Transforms Multifamily Communities: The Heritage on Hover Case Study    
                
            
        
    
   			 
			
 			 											
	
						
			
	
	
			
						
    
        
            
            
            
                
                    
        Brand Repositioning: The Red Road Commons Case Study    
                
            
        
    
   			 
			
 			 											
	
						
			
	
	
			
						
    
        
            
            
            
                
                    
        Inside-Out Apartment Branding: Stack at Wheat Ridge Case Study    
                
            
        
    
   			 
			
 			 											
	
						
			
	
	
			
						
    
        
            
            
            
                
                    
        How to Name Multifamily Communities That Attract Premium Residents: A Coastal Florida Brand Identity Case Study    
                
            
        
    
   			 
			
 			 											
	
						
			
	
	
			
						
    
        
            
            
            
                
                    
        Conventional in a Student Area: Westgate on Third Case Study    
                
            
        
    
   			 
			
 			 											
	
						
			
	
	
			
						
    
        
            
            
            
                
                    
        Location-based Branding: A Case Study of Aspire on 10th    
                
            
        
    
   			 
			
 			 											
	
						
			
	
	
			
						
    
        
            
            
            
                
                    
        Conference Branding that Makes an IMPACT for Property Management Company    
                
            
        
    
   			 
			
 			 											
	
						
			
	
	
			
						
    
        
            
            
            
                
                    
        Modernizing a Brand: The Apartment Geofencing Case Study