Apartment Social Media Series: Content to Engage Prospects & Residents

Show off all your community has to offer by creating easy-to-schedule weekly apartment social media content.

Do you dread doing social media for your community? Instead of feeling like it’s a tedious task, social media should be a fun and exciting way for you to show off all of the different aspects of your community. But after weeks or months of managing several different accounts, it can be hard to come up with new and fresh ideas that will keep your followers clamoring for more.

We’ll let you in on a little secret: there’s an easy way to set yourself up for success when it comes to social! Instead of starting from scratch every week or every month, create a consistent weekly calendar of different social media series. This creates an existing framework you can work off of to help streamline the entire process.

That way, your apartment social media content is calendarized and built out for you. All you need to do is find some photos, write a few lines, and hit “post.” It’s as easy as that! Use our favorite social series ideas as a starting point to give your community’s social media presence a little refresh.

Meet the Team Spotlights

Your social media doesn’t only have to focus on your residents. Give your community members a chance to get to know your building staff on a more personal level by featuring your property management staff, maintenance team, or leasing team in weekly spotlights. 

For platforms like Instagram and Facebook, use a photo of the person and provide a little bio. You can even do a Q&A post or share some fun facts to spice it up from week to week. Consider asking about their favorite tv show or movie, where they grew up, or even their favorite flavor of ice cream. These little details will add some personality to your social media feeds and start to put a face to your community’s name. 

For TikTok or Instagram Stories, you can create video content to accompany your other post. Try interviewing the person on-camera or showing snippets of their day-to-day job to give residents and prospects a “day in the life” look at your team members to help make it feel personal and unique to your community.

Four-Legged Friends of the Week

Everyone loves a cute dog or cat photo! Use this to your advantage to up your apartment social media game. Every week, pick a new pet in your community to be featured on your social media channels. Share the pet’s name, a little bit about their background and owner, and of course, a photo! 

To generate this content each week, try making it a contest among your residents. Incentivize them to submit their pets to be featured by offering a small prize to create a little friendly competition. Once you’ve chosen your weekly winner, be sure to use the same hashtag every week to make the posts more searchable. This allows people to follow along and look forward to a cute and furry friend in their feeds on the same day each week.

New in the Neighborhood

Your community is about so much more than just your building. Generate interest in the local hot spots by spotlighting different local businesses. From your favorite coffee shop to the new boutique fitness studio, share new spots or old standbys with your residents and prospects across your social feeds. If you have local partnerships, it’s also a great opportunity to showcase your partners in a new and exciting way.

Along with creating dynamic new content for your apartment’s social media channels, showcasing neighborhood businesses will also help to establish you as an authority in your area. Existing residents will respect your expertise and turn to you for advice, while prospects will get a full-picture view of what it’s like to live in your community—not just in the building itself, but the entire neighborhood as a whole!

Upcoming Community Events

Every week, share more details about upcoming resident events across all of your channels. From happy hours to meet and greets with your team, you likely spend a lot of time on your resident programming—so make it easy for them to stay connected to what’s happening! Along with signage throughout the property or resident email reminders, social media is an amazing way to publicize what you’re up to and create some buzz.

After the event, you can also use social media to post recaps and share photos or videos. This not only gives you additional content to fuel your social media strategy but also helps show residents what they’re missing so they’ll be more likely to attend next time.

Are you ready to level up your social media presence? At zipcode creative, we’re experts at crafting compelling apartment social media graphics that will help you create the online presence your community deserves. Reach out today to get started!