Case Study: Kurie – Brand Building Multifamily’s Video-First Pioneer

Let’s call it out. There’s been a bit of misalignment, or tech lag, in the multifamily industry. Renters are glued to their screens, but multifamily properties weren’t necessarily meeting them there. Intrinsic Digital saw the gap – a chasm, really – between where renters lived digitally and where properties were trying to get their attention. So, they decided to do something about it. The answer: Kurie.

Closing the Renter Engagement Gap

The problem wasn’t just where renters were; it was how they were consuming content. Static ads and print are still valuable but a bit old school. The challenge was to meet renters where they were—on streaming platforms, engaging with video. That’s where Kurie came in, a solution designed to bridge that disconnect, to speak directly to the modern renter in their own language.

Why Streaming TV Ads Are Essential for Multifamily

First things first: understanding the “why” is everything. 
The industry had flourished in the past with static visuals, but renters, especially the younger crowd, were living in the streaming world. And to stay competitive, you must evolve. But in this case, jumping on the next new platform wasn’t going to be enough:  to get it right demanded a brand that gets the digital renter, that speaks their innovative language. Intrinsic Digital understood that assignment.

Launching a Video-First Advertising Agency

That’s also where we stepped in. Intrinsic Digital tapped us to help build a brand that was both innovative and strategically sound. Research? Check. Competitive analysis? Double-check. And that’s how Kurie was born. Named after Marie Curie—because innovation-and-pushing-boundaries. And that “kreative” spelling? It’s memorable, modern, and hints at “curious” and “curated,” perfect for an agency at the forefront of digital marketing.

Kurie was never going to be just another agency. They were determined to be the streaming TV agency for multifamily, laser-focused on video. As part of that plan, they built RenterTV and ReTV. RenterTV offers precision targeting, hitting renters within a 10-mile radius using zip codes and behavior. ReTV follows up with smart retargeting, bringing back website visitors with targeted streaming ads. 

It’s about being smart, not just loud.

Developing a Visual and Verbal Brand Identity

Next came branding. While Intrinsic Digital handled the website, we made sure the brand foundation was solidly aligned. We created a modern, distinctive logo, paired with a consistent visual language across all collateral. Finally, a verbal identity crafted to provide clear, compelling messaging to drive the point home: Kurie had arrived.

Driving Leads and Leases

How does our story end? Well, it hasn’t, but one thing is certain: Kurie’s blend of data and creativity works. It’s driven real, measurable results, including increased brand awareness, higher engagement, more leads, and improved conversions and leases. By leveraging streaming TV, they’ve helped properties connect with renters in a way that markedly moves the needle.

Future of Multifamily Marketing: Leveraging Streaming TV for Renter Acquisition

As a case study, this one is a bit of an outlier. The fact is: Kurie didn’t just adapt; they reinvented the game. In a world where attention is a precious commodity, video-first isn’t a luxury— it’s a necessity. Kurie has set a new standard, showing what’s possible when you combine strategic thinking with cutting-edge technology. And as the industry keeps evolving, they’re poised to lead the way, delivering results that truly matter. We’re proud to be a part of it, and:

Kolor us impressed.