by Hannah Warne | Jul 6, 2022 | Apartment Marketing, Blog, Prospect Marketing, Senior Living, Senior Living
When you’re targeting a specific type of resident, it’s more important than ever to understand what they’re looking for. If your community is set-up specifically for active senior living, creating programs, amenities, and a culture that supports their needs should be...
by Marissa Carpenter | Jul 6, 2022 | Apartment Marketing, Blog, Prospect Marketing
Whether your apartment community is conventional housing near a major college or university, or if you have specified student housing, it’s important to attract the right residents. Student housing marketing is vital to the success of your community. Since your...
by Hannah Warne | Jul 6, 2022 | Apartment Marketing, Blog, Prospect Marketing
The first rule of marketing to prospective residents in conventional housing: know your target audience. Depending on your city and specific neighborhood, your key demographic can range widely, all the way from young professionals to empty nesters—and anything in...
by Hannah Warne | Apr 27, 2022 | Apartment Marketing, Blog, Email Marketing, Prospect Marketing, Websites
If you have a marketing strategy, a distribution plan, and your community branding all ready to go, you’re well on your way to having your marketing department up and running. But while you’re looking at the bigger picture, be sure not to overlook the smaller details...
by Hannah Warne | Apr 5, 2022 | Apartment Marketing, Email Marketing, Prospect Marketing
Get prospects to open your marketing emails by grabbing their attention in their inbox. Email marketing is an important part of any community’s strategy. But once you’ve identified your different audience segments, outlined the content for each email, and started to...
by Marissa Carpenter | Mar 30, 2022 | Apartment Marketing, Blog, Photography, Prospect Marketing
Professional photography can help residents picture themselves in your community. Well past our childhood filled with picture books, we adults still tend to gravitate toward imagery—especially photography. Though it takes some time (and some money) professional...
