by Stacey | Mar 20, 2023 | Apartment Marketing, Blog, Branding, Prospect Marketing
It can be tough to know exactly how to compare creative agencies. There are a lot of options out there, and you just want a reliable, easy-to-communicate-with designer. And you want it cheap. Oops, there go the red flags! Does this sound familiar?: “Good design is not...
by Stacey | Jan 17, 2023 | Apartment Marketing, Blog, Branding, Prospect Marketing
Your crystal ball just called! These 2023 Apartment Branding Trends are must-haves for your multifamily community’s future branding and design choices. Take the zipcode creative trend challenge, and pick 3 to work on this year! #1: Storytelling Get ‘em right in the...
by Stacey | Dec 8, 2022 | Apartment Marketing, Blog, Campaigns and Programs, Prospect Marketing
It’s time to stop flying by the seat of your pants and design an apartment marketing campaign that perfectly communicates the best you have to offer—to your target audience. Here are our favorite ways to develop and design a campaign to best market your apartment...
by Stacey | Jul 6, 2022 | Apartment Marketing, Blog, Prospect Marketing, Senior Living, Senior Living
When you’re targeting a specific type of resident, it’s more important than ever to understand what they’re looking for. If your community is set-up specifically for active senior living, creating programs, amenities, and a culture that supports their needs should be...
by Stacey | Jul 6, 2022 | Apartment Marketing, Blog, Prospect Marketing
Whether your apartment community is conventional housing near a major college or university, or if you have specified student housing, it’s important to attract the right residents. Student housing marketing is vital to the success of your community. Since your...
by Stacey | Jul 6, 2022 | Apartment Marketing, Blog, Prospect Marketing
The first rule of marketing to prospective residents in conventional housing: know your target audience. Depending on your city and specific neighborhood, your key demographic can range widely, all the way from young professionals to empty nesters—and anything in...
