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Apartment Marketing Campaign Strategy and Concepts

Apartment Marketing Campaign Strategy and Concepts

by Stacey | Dec 8, 2022 | Apartment Marketing, Blog, Campaigns and Programs, Prospect Marketing

It’s time to stop flying by the seat of your pants and design an apartment marketing campaign that perfectly communicates the best you have to offer—to your target audience. Here are our favorite ways to develop and design a campaign to best market your apartment...
Print Marketing’s Not Dead!

Print Marketing’s Not Dead!

by Stacey | May 12, 2022 | Blog, Branding, Brochures, Campaigns and Programs, Print Collateral

Is print marketing still relevant, or is it completely dead? Depending on your target resident and the marketing goals you’ve put in place, it could be your best-kept secret. If your ideal resident is able to hold something in their hands, understand what you offer,...
Apartment Social Media Series: Content to Engage Prospects & Residents

Apartment Social Media Series: Content to Engage Prospects & Residents

by Stacey | Feb 14, 2022 | Apartment Marketing, Blog, Campaigns and Programs, Social Media

Show off all your community has to offer by creating easy-to-schedule weekly apartment social media content. Do you dread doing social media for your community? Instead of feeling like it’s a tedious task, social media should be a fun and exciting way for you to show...
Grand Opening Marketing Campaign for Apartments

Grand Opening Marketing Campaign for Apartments

by Stacey | Nov 3, 2021 | Apartment Marketing, Blog, Campaigns and Programs, Prospect Marketing

When your community is first opening or reopening after a renovation, it’s time to celebrate! It’s an important milestone and an exciting time to show off everything you have to offer to your local neighborhood and prospective residents. Instead of flying under the...
A Resident Referral Program that Works to Sign New Leases

A Resident Referral Program that Works to Sign New Leases

by Stacey | Oct 14, 2021 | Apartment Marketing, Blog, Campaigns and Programs, Prospect Marketing, Resident Retention

When it comes to your community, your best advocates are your residents. As the people who experience all of the best of your community every day, they can vouch for the apartments, the amenities, and the overall living experience firsthand. As a result, resident...
Pet Friendly Apartments and How to Leverage to Prospects

Pet Friendly Apartments and How to Leverage to Prospects

by Stacey | Apr 28, 2021 | Apartment Amenities, Blog, Campaigns and Programs, Pet Friendly Apartments, Prospect Marketing, Resident Retention

People love their pets. In 2008 alone, more than 11 million searches were conducted on Apartments.com for apartments communities that allow dogs and cats. As the numbers of renters grow, that number has only increased. Nearly 90% of renters own pets—and of the 10% who...
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