by Stacey | Mar 20, 2023 | Apartment Marketing, Blog, Branding, Prospect Marketing
It can be tough to know exactly how to compare creative agencies. There are a lot of options out there, and you just want a reliable, easy-to-communicate-with designer. And you want it cheap. Oops, there go the red flags! Does this sound familiar?: “Good design is not...
by Stacey | Mar 12, 2023 | Apartment Marketing, Blog, Branding
Gather around the fire, and we’ll tell you a tale of how creating a sense of community can be done through branding design at your apartment communities. THE ROLE AND IMPACT OF DESIGN A community should be just that. A place where people feel like they’re home....
by Stacey | Mar 12, 2023 | Apartment Marketing, Blog, Fair Housing
Make sure you have fair housing act compliant multifamily marketing. It’s vital that it follows all the rules that are put forth in the Act—especially so you don’t end up redesigning or reprinting your marketing collateral and adding in extra expenses. Some portions...
by Stacey | Feb 23, 2023 | Apartment Marketing, Blog, Branding
Authentic branding in multifamily can truly create a difference in your resident retention and loyalty. Like most things in life, the proof is in the pudding. That means: the goals you set, the relationships you build, and the people that you bring in as part of your...
by Stacey | Feb 23, 2023 | Apartment Marketing, Blog, Branding
The Apartment brand research and discovery phase is vital to a successful launch. It sets the stage. Just like you wouldn’t buy a house without doing an inspection, you wouldn’t launch a brand without going through the steps of research and discovery. It carefully...
by Stacey | Feb 17, 2023 | Apartment Marketing, Blog, Branding
Whether you realize it or not, you have an unconscious reaction to every color you see. Color is a powerful way to subtly affect someone’s perception, making it a useful tool for companies looking to refresh and reevaluate their branding. Instead of choosing colors at...
